| Serial Number | 88689420 |
| Word Mark | LIVE 4 IT |
| Filing Date | Tuesday, November 12, 2019 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, January 19, 2021 |
| Registration Number | 6248523 |
| Registration Date | Tuesday, January 19, 2021 |
| Mark Drawing | 3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, November 3, 2020 |
| Indication of Colors claimed | The color(s) dark blue and lime green is/are claimed as a feature of the mark. |
| Description of Mark | The mark consists of the phrase "Live 4 It" with the letters "L" and "I" capitalized; all letters are dark blue with the exception of the dot on the letter "i" which is lime green. The number "4" is written in superscript after the letter "e" in "Live" with four lime green, upward pointing chevrons below the number "4". The color(s) white represents background, outlining, shading, and/or transparent area and is/are not part of the mark. |
| Goods and Services | Promotional sponsorship of competitions, inspirations, social events, outreach opportunities and mental health tools to assist individuals with improving their lives by encouraging exercise, interpersonal relationships, preventive health care, and healthy diet and nutrition |
| Pseudo Mark | LIVE FOR IT; LIVE FOUR IT |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, November 19, 2019 |
| Primary Code | 035 |
| First Use Anywhere Date | Wednesday, September 25, 2019 |
| First Use In Commerce Date | Wednesday, September 25, 2019 |
| Party Name | Health One Alliance LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Dalton, GA 30720 |
| Party Name | Health One Alliance LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Dalton, GA 30720 |
| Party Name | Health One Alliance LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Dalton, GA 30720 |
| Event Date | Event Description |
| Tuesday, January 19, 2021 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, November 3, 2020 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, November 3, 2020 | PUBLISHED FOR OPPOSITION |
| Wednesday, October 14, 2020 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, September 29, 2020 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Friday, August 21, 2020 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Friday, August 21, 2020 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Friday, August 21, 2020 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Tuesday, August 18, 2020 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Tuesday, August 18, 2020 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Tuesday, August 18, 2020 | TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS |
| Tuesday, August 18, 2020 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Tuesday, August 18, 2020 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Tuesday, August 18, 2020 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Friday, February 21, 2020 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Friday, February 21, 2020 | NON-FINAL ACTION E-MAILED |
| Friday, February 21, 2020 | NON-FINAL ACTION WRITTEN |
| Friday, February 14, 2020 | ASSIGNED TO EXAMINER |
| Wednesday, November 20, 2019 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Tuesday, November 19, 2019 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM |
| Friday, November 15, 2019 | NEW APPLICATION ENTERED IN TRAM |