LIV LIVING IN VICTORY Trademark
Trademark Overview
On Wednesday, March 18, 2026, a trademark application was filed for LIV LIVING IN VICTORY with the United States Patent and Trademark Office. The USPTO has given the LIV LIVING IN VICTORY trademark a serial number of 99710717. The federal status of this trademark filing is NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER as of Wednesday, March 18, 2026. The LIV LIVING IN VICTORY trademark is filed in the Advertising, Business and Retail Services and Treatment & Processing of Materials Services categories with the following description:
Marketing services, namely, consumer marketing research
Imprinting messages on wearing apparel and mugs
General Information
| Serial Number | 99710717 |
| Word Mark | LIV LIVING IN VICTORY |
| Filing Date | Wednesday, March 18, 2026 |
| Status | 630 - NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER |
| Status Date | Wednesday, March 18, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | NOT AVAILABLE |
Trademark Statements
| Goods and Services | Marketing services, namely, consumer marketing research |
| Goods and Services | Imprinting messages on wearing apparel and mugs |
| Indication of Colors claimed | The color(s) Black, white, light blue is/are claimed as a feature of the mark. |
| Description of Mark | The mark consists of The trademark consists of a stylized tree design positioned above the wording “LIVING IN VICTORY.”The tree is composed of a human-like figure forming the trunk, with upward-reaching curved arms and a circular shape representing the head at the center. Surrounding the figure are multiple leaf shapes arranged symmetrically to resemble a full tree canopy.The entire design, including the tree, figure, and text, appears in varying shades of blue against a black background. The blues range from lighter, brighter tones (used for the central figure and parts of the trunk and leaves) to darker, deeper blue shades (used for other leaves and design elements), creating contrast and depth.Below the tree, the word “LIVING” is displayed in large, uppercase letters in a light-to-medium blue tone. Beneath it, the phrase “IN VICTORY” appears in smaller uppercase letters, also in blue, with slightly wider spacing between the letters.Overall, the mark features a cohesive blue color palette with a stylized human/tree symbol above the stacked wording. |
Classification Information
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, March 18, 2026 |
| Primary Code | 035 |
| First Use Anywhere Date | Wednesday, March 1, 2023 |
| First Use In Commerce Date | Wednesday, March 1, 2023 |
| International Class | 040 - Treatment of materials. |
| US Class Codes | 100, 103, 106 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, March 18, 2026 |
| Primary Code | 040 |
| First Use Anywhere Date | Friday, March 1, 2024 |
| First Use In Commerce Date | Friday, March 1, 2024 |
Trademark Owner History
| Party Name | NOT AVAILABLE |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 01 - Individual |
| Address | Lake St Louis, MO 63367
US |
| Party Name | NOT AVAILABLE |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 01 - Individual |
| Address | Lake St Louis, MO 63367
US |
Trademark Events
| Event Date | Event Description |
| Wednesday, March 18, 2026 | NEW APPLICATION ENTERED |
| Wednesday, March 18, 2026 | APPLICATION FILING RECEIPT MAILED |
