LILLY DIRECT Trademark
Trademark Overview
On Wednesday, August 27, 2025, a trademark application was filed for LILLY DIRECT with the United States Patent and Trademark Office. The USPTO has given the LILLY DIRECT trademark a serial number of 99360052. The federal status of this trademark filing is PUBLISHED FOR OPPOSITION as of Tuesday, May 5, 2026. This trademark is owned by Eli Lilly and Company. The LILLY DIRECT trademark is filed in the Advertising, Business and Retail Services and Medical & Beauty Services & Agricultural Services categories with the following description:
Pharmacy services; online retail pharmacy services; mail order pharmacy services; online retail store services featuring pharmaceuticals; online retail pharmacy services for the ordering, purchase, and delivery of pharmaceuticals; pharmaceutical services, namely, processing prescription orders
Healthcare services; medical services; telemedicine services; arranging and providing medical information services relating to pharmaceuticals, namely, providing information relating to diagnostic, prophylactic and therapeutic properties of pharmaceuticals
General Information
| Serial Number | 99360052 |
| Word Mark | LILLY DIRECT |
| Filing Date | Wednesday, August 27, 2025 |
| Status | 686 - PUBLISHED FOR OPPOSITION |
| Status Date | Tuesday, May 5, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, May 5, 2026 |
Trademark Statements
| Indication of Colors claimed | The color(s) red and white is/are claimed as a feature of the mark. |
| Description of Mark | The mark consists of the word "LILLY" in red script and an oblong shaped figure in red that contains the word "DIRECT" in white. |
| Goods and Services | Pharmacy services; online retail pharmacy services; mail order pharmacy services; online retail store services featuring pharmaceuticals; online retail pharmacy services for the ordering, purchase, and delivery of pharmaceuticals; pharmaceutical services, namely, processing prescription orders |
| Goods and Services | Healthcare services; medical services; telemedicine services; arranging and providing medical information services relating to pharmaceuticals, namely, providing information relating to diagnostic, prophylactic and therapeutic properties of pharmaceuticals |
| NOT AVAILABLE | "DIRECT" |
Classification Information
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, August 27, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 044 - Medical services; veterinary services; hygienic and beauty care for human beings or animals; agriculture, horticulture and forestry services. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, August 27, 2025 |
| Primary Code | 044 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | Eli Lilly and Company |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Indianapolis, IN 46285
US |
| Party Name | Eli Lilly and Company |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Indianapolis, IN 46285
US |
Trademark Events
| Event Date | Event Description |
| Wednesday, August 27, 2025 | NEW APPLICATION ENTERED |
| Wednesday, August 27, 2025 | APPLICATION FILING RECEIPT MAILED |
| Wednesday, December 17, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, December 17, 2025 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Monday, December 22, 2025 | ASSIGNED TO EXAMINER |
| Wednesday, January 7, 2026 | NON-FINAL ACTION WRITTEN |
| Wednesday, January 7, 2026 | NON-FINAL ACTION E-MAILED |
| Wednesday, January 7, 2026 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Tuesday, March 31, 2026 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Tuesday, March 31, 2026 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, April 1, 2026 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Thursday, April 9, 2026 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, April 29, 2026 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, May 5, 2026 | PUBLISHED FOR OPPOSITION |
| Tuesday, May 5, 2026 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Wednesday, June 3, 2026 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Wednesday, June 3, 2026 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Wednesday, June 3, 2026 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
