LILLY DIRECT Trademark

Trademark Overview


On Tuesday, December 5, 2023, a trademark application was filed for LILLY DIRECT with the United States Patent and Trademark Office. The USPTO has given the LILLY DIRECT trademark a serial number of 98299505. The federal status of this trademark filing is NOTICE OF ALLOWANCE - ISSUED as of Tuesday, November 19, 2024. This trademark is owned by Eli Lilly and Company. The LILLY DIRECT trademark is filed in the Pharmaceutical Products, Advertising, Business and Retail Services, Computer & Software Services & Scientific Services, and Medical & Beauty Services & Agricultural Services categories with the following description:

House mark for a full line of pharmaceutical preparations.

Online retail pharmacy services; mail order pharmacy services; online retail store services featuring pharmaceuticals; online retail pharmacy services for the ordering, purchase, and delivery of pharmaceuticals; pharmaceutical services, namely, processing prescription orders.

Healthcare services; medical services; telemedicine services; arranging and providing medical information services relating to pharmaceuticals, namely, providing information relating to diagnostic, prophylactic and therapeutic properties of pharmaceuticals.

Platform as a service featuring computer software to permit users to identify, request and receive pharmacy products.

General Information


Serial Number98299505
Word MarkLILLY DIRECT
Filing DateTuesday, December 5, 2023
Status688 - NOTICE OF ALLOWANCE - ISSUED
Status DateTuesday, November 19, 2024
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing5 - Drawing with word(s) / letter(s) / number(s) in Stylized form
Published for Opposition DateTuesday, October 8, 2024

Trademark Statements


Description of MarkThe mark consists of LILLY Direct in a stylized font in the color red.
Goods and ServicesHouse mark for a full line of pharmaceutical preparations.
Indication of Colors claimedThe color(s) red is/are claimed as a feature of the mark.
Goods and ServicesOnline retail pharmacy services; mail order pharmacy services; online retail store services featuring pharmaceuticals; online retail pharmacy services for the ordering, purchase, and delivery of pharmaceuticals; pharmaceutical services, namely, processing prescription orders.
Goods and ServicesHealthcare services; medical services; telemedicine services; arranging and providing medical information services relating to pharmaceuticals, namely, providing information relating to diagnostic, prophylactic and therapeutic properties of pharmaceuticals.
NOT AVAILABLE"DIRECT"
Goods and ServicesPlatform as a service featuring computer software to permit users to identify, request and receive pharmacy products.

Classification Information


International Class005 - Pharmaceutical and veterinary preparations; sanitary preparations for medical purposes; dietetic substances adapted for medical use, food for babies; plasters, materials for dressings; material for stopping teeth, dental wax; disinfectants; preparations for destroying vermin; fungicides, herbicides.
US Class Codes005, 006, 018, 044, 046, 051, 052
Class Status Code6 - Active
Class Status DateTuesday, December 5, 2023
Primary Code005
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateTuesday, December 5, 2023
Primary Code035
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateTuesday, December 5, 2023
Primary Code042
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class044 - Medical services; veterinary services; hygienic and beauty care for human beings or animals; agriculture, horticulture and forestry services.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateTuesday, December 5, 2023
Primary Code044
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameEli Lilly and Company
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressIndianapolis, IN 46285

Party NameEli Lilly and Company
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressIndianapolis, IN 46285

Trademark Events


Event DateEvent Description
Tuesday, December 5, 2023NEW APPLICATION ENTERED
Wednesday, February 28, 2024NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Thursday, June 20, 2024ASSIGNED TO EXAMINER
Tuesday, June 25, 2024NON-FINAL ACTION E-MAILED
Tuesday, June 25, 2024NON-FINAL ACTION WRITTEN
Tuesday, June 25, 2024NOTIFICATION OF NON-FINAL ACTION E-MAILED
Wednesday, August 28, 2024TEAS/EMAIL CORRESPONDENCE ENTERED
Wednesday, August 28, 2024CORRESPONDENCE RECEIVED IN LAW OFFICE
Wednesday, August 28, 2024TEAS RESPONSE TO OFFICE ACTION RECEIVED
Wednesday, September 4, 2024EXAMINER'S AMENDMENT ENTERED
Wednesday, September 4, 2024APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, September 4, 2024EXAMINERS AMENDMENT E-MAILED
Wednesday, September 4, 2024NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Wednesday, September 4, 2024EXAMINERS AMENDMENT -WRITTEN
Wednesday, September 18, 2024NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, October 8, 2024PUBLISHED FOR OPPOSITION
Tuesday, October 8, 2024OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, November 19, 2024NOA E-MAILED - SOU REQUIRED FROM APPLICANT