| Serial Number | 98299505 |
| Word Mark | LILLY DIRECT |
| Filing Date | Tuesday, December 5, 2023 |
| Status | 731 - SECOND EXTENSION - GRANTED |
| Status Date | Monday, October 6, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 5 - Drawing with word(s) / letter(s) / number(s) in Stylized form |
| Published for Opposition Date | Tuesday, October 8, 2024 |
| Description of Mark | The mark consists of LILLY Direct in a stylized font in the color red. |
| Goods and Services | House mark for a full line of pharmaceutical preparations. |
| Indication of Colors claimed | The color(s) red is/are claimed as a feature of the mark. |
| Goods and Services | Online retail pharmacy services; mail order pharmacy services; online retail store services featuring pharmaceuticals; online retail pharmacy services for the ordering, purchase, and delivery of pharmaceuticals; pharmaceutical services, namely, processing prescription orders. |
| Goods and Services | Healthcare services; medical services; telemedicine services; arranging and providing medical information services relating to pharmaceuticals, namely, providing information relating to diagnostic, prophylactic and therapeutic properties of pharmaceuticals. |
| NOT AVAILABLE | "DIRECT" |
| Goods and Services | Platform as a service featuring computer software to permit users to identify, request and receive pharmacy products. |
| International Class | 005 - Pharmaceutical and veterinary preparations; sanitary preparations for medical purposes; dietetic substances adapted for medical use, food for babies; plasters, materials for dressings; material for stopping teeth, dental wax; disinfectants; preparations for destroying vermin; fungicides, herbicides. |
| US Class Codes | 005, 006, 018, 044, 046, 051, 052 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, December 5, 2023 |
| Primary Code | 005 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, December 5, 2023 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, December 5, 2023 |
| Primary Code | 042 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 044 - Medical services; veterinary services; hygienic and beauty care for human beings or animals; agriculture, horticulture and forestry services. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, December 5, 2023 |
| Primary Code | 044 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | Eli Lilly and Company |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Indianapolis, IN 46285 |
| Party Name | Eli Lilly and Company |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Indianapolis, IN 46285 |
| Event Date | Event Description |
| Tuesday, December 5, 2023 | NEW APPLICATION ENTERED |
| Wednesday, February 28, 2024 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, August 28, 2024 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Thursday, June 20, 2024 | ASSIGNED TO EXAMINER |
| Tuesday, June 25, 2024 | NON-FINAL ACTION E-MAILED |
| Tuesday, June 25, 2024 | NON-FINAL ACTION WRITTEN |
| Tuesday, June 25, 2024 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Wednesday, August 28, 2024 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Wednesday, August 28, 2024 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Wednesday, September 4, 2024 | EXAMINER'S AMENDMENT ENTERED |
| Wednesday, September 4, 2024 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, September 4, 2024 | EXAMINERS AMENDMENT E-MAILED |
| Wednesday, September 4, 2024 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Wednesday, September 4, 2024 | EXAMINERS AMENDMENT -WRITTEN |
| Tuesday, October 8, 2024 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Wednesday, September 18, 2024 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, October 8, 2024 | PUBLISHED FOR OPPOSITION |
| Tuesday, November 19, 2024 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Monday, April 21, 2025 | SOU TEAS EXTENSION RECEIVED |
| Monday, April 21, 2025 | SOU EXTENSION 1 FILED |
| Monday, October 6, 2025 | SOU TEAS EXTENSION RECEIVED |
| Monday, October 6, 2025 | SOU EXTENSION 2 FILED |
| Monday, October 6, 2025 | SOU EXTENSION 2 GRANTED |
| Monday, October 6, 2025 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Monday, April 21, 2025 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Monday, April 21, 2025 | SOU EXTENSION 1 GRANTED |