LIKE IT IS Trademark

Trademark Overview


On Wednesday, December 20, 2017, a trademark application was filed for LIKE IT IS with the United States Patent and Trademark Office. The USPTO has given the LIKE IT IS trademark a serial number of 87978383. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, October 24, 2025. This trademark is owned by The Trustees of the Noble Family Trust. The LIKE IT IS trademark is filed in the Education & Entertainment Services category with the following description:

Entertainment services, namely, a public affairs television series featuring news, political commentary and interviews; providing information on a public affairs television series featuring news, political commentary and interviews via the internet; providing information on historical educational topics via the internet

General Information


Serial Number87978383
Word MarkLIKE IT IS
Filing DateWednesday, December 20, 2017
Status710 - CANCELLED - SECTION 8
Status DateFriday, October 24, 2025
Registration Number5723805
Registration DateTuesday, April 9, 2019
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, May 22, 2018

Trademark Statements


Goods and ServicesEntertainment services, namely, a public affairs television series featuring news, political commentary and interviews; providing information on a public affairs television series featuring news, political commentary and interviews via the internet; providing information on historical educational topics via the internet

Classification Information


International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, October 24, 2025
Primary Code041
First Use Anywhere DateFriday, September 1, 2017
First Use In Commerce DateFriday, September 1, 2017

Trademark Owner History


Party NameThe Trustees of the Noble Family Trust
Party Type30 - Original Registrant
Legal Entity Type17 - Trust
AddressUpper Montclair, NJ 07043

Party NameThe Trustees of the Noble Family Trust
Party Type20 - Owner at Publication
Legal Entity Type17 - Trust
AddressUpper Montclair, NJ 07043

Party NameThe Trustees of the Noble Family Trust
Party Type10 - Original Applicant
Legal Entity Type17 - Trust
AddressUpper Montclair, NJ 07043

Trademark Events


Event DateEvent Description
Saturday, December 23, 2017NEW APPLICATION ENTERED
Monday, January 8, 2018NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Saturday, March 31, 2018ASSIGNED TO EXAMINER
Saturday, March 31, 2018NON-FINAL ACTION WRITTEN
Saturday, March 31, 2018NON-FINAL ACTION E-MAILED
Saturday, March 31, 2018NOTIFICATION OF NON-FINAL ACTION E-MAILED
Monday, April 16, 2018EXAMINERS AMENDMENT -WRITTEN
Monday, April 16, 2018EXAMINERS AMENDMENT E-MAILED
Monday, April 16, 2018NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Monday, April 16, 2018EXAMINER'S AMENDMENT ENTERED
Monday, April 16, 2018APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, May 2, 2018NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, May 22, 2018PUBLISHED FOR OPPOSITION
Tuesday, May 22, 2018OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, July 17, 2018NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Thursday, January 17, 2019TEAS STATEMENT OF USE RECEIVED
Thursday, January 17, 2019SOU TEAS EXTENSION RECEIVED
Thursday, January 17, 2019TEAS REQUEST TO DIVIDE RECEIVED
Friday, February 15, 2019CASE ASSIGNED TO INTENT TO USE PARALEGAL
Thursday, January 17, 2019SOU EXTENSION 1 FILED
Thursday, February 28, 2019SOU EXTENSION 1 GRANTED
Thursday, January 17, 2019DIVISIONAL REQUEST RECEIVED
Thursday, February 28, 2019DIVISIONAL PROCESSING COMPLETE
Thursday, January 17, 2019USE AMENDMENT FILED
Thursday, February 28, 2019STATEMENT OF USE PROCESSING COMPLETE
Friday, March 1, 2019NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Friday, March 1, 2019ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Saturday, March 2, 2019NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Tuesday, April 9, 2019REGISTERED-PRINCIPAL REGISTER
Tuesday, April 9, 2024COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Friday, October 24, 2025CANCELLED SEC. 8 (6-YR)