| Serial Number | 99372133 |
| Word Mark | LIFT OR FADE |
| Filing Date | Wednesday, September 3, 2025 |
| Status | 680 - APPROVED FOR PUBLICATION |
| Status Date | Friday, February 27, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | NOT AVAILABLE |
| Goods and Services | Downloadable mobile applications for strength training featuring urgency-based motivation markers in the nature of streak tracking and accountability reminders incorporating gamification elements; downloadable software promoting immediate action in fitness through progress tracking and motivational reinforcement reward systems |
| Goods and Services | Athletic apparel, namely, shirts, shorts, pants, and headwear; clothing, namely, T-shirts, tank tops, sweatshirts and hooded sweatshirts |
| Goods and Services | Providing online fitness instruction and a continuing educational programs emphasizing immediate action and discipline in the field of strength training; educational services featuring motivational content in the nature of providing classes, seminars, and workshops, about the binary choice between progress and decline; online fitness programs in the nature of providing fitness classes delivered through digital platforms promoting consistent strength-training habits |
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, September 3, 2025 |
| Primary Code | 009 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 025 - Clothing, footwear, headgear. |
| US Class Codes | 022, 039 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, September 3, 2025 |
| Primary Code | 025 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, September 3, 2025 |
| Primary Code | 041 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | StrengthRx, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Coralville, IA 52241 US |
| Event Date | Event Description |
| Wednesday, September 3, 2025 | NEW APPLICATION ENTERED |
| Wednesday, September 3, 2025 | APPLICATION FILING RECEIPT MAILED |
| Thursday, January 22, 2026 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, January 23, 2026 | ASSIGNED TO EXAMINER |
| Tuesday, January 27, 2026 | NON-FINAL ACTION WRITTEN |
| Tuesday, January 27, 2026 | NON-FINAL ACTION E-MAILED |
| Tuesday, January 27, 2026 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Monday, February 2, 2026 | TEAS VOLUNTARY AMENDMENT RECEIVED |
| Monday, February 2, 2026 | PRELIMINARY/VOLUNTARY AMENDMENT - ENTERED |
| Friday, February 27, 2026 | EXAMINERS AMENDMENT -WRITTEN |
| Friday, February 27, 2026 | EXAMINERS AMENDMENT E-MAILED |
| Friday, February 27, 2026 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Friday, February 27, 2026 | EXAMINER'S AMENDMENT ENTERED |
| Friday, February 27, 2026 | APPROVED FOR PUB - PRINCIPAL REGISTER |