| Serial Number | 79418166 |
| Word Mark | LIFETIMELY |
| Filing Date | Friday, October 25, 2024 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, September 30, 2025 |
| Registration Number | 7963285 |
| Registration Date | Tuesday, September 30, 2025 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, August 12, 2025 |
| Goods and Services | Downloadable computer software, namely computer software for e-commerce merchants to track and monitor customer transactions, track and monitor customer spending insights, track and monitor financial performance and to predict future financial performance of the business and guide the merchant's investment decisions; downloadable software for e-commerce merchants to analyse, monitor and manage the performance of e-commerce businesses; downloadable software for e-commerce merchants to assist with data collection, data insights, data analytics, data management and data visualization; downloadable computer software for e-commerce merchants to assist with financial analysis and financial modelling; downloadable software for e-commerce merchants that provides additional product recommendations to consumers when purchasing products and streamlined checkout processes; downloadable software for e-commerce merchants to obtain customer insights and customer behaviour analytics. |
| Goods and Services | Business and marketing data analytics services for e-commerce merchants; analysing and compiling business data for e-commerce merchants to provide insights on customer behaviour and spending habits and enable future forecasting and financial modelling; business monitoring and consulting services for e-commerce merchants, namely, providing online data analysis and financial reports; providing marketing and business information online to e-commerce merchants in the fields of customer behaviour and spending habits; providing business information services to e-commerce merchants in the fields of data analytics; providing marketing and related consulting services to e-commerce merchants, namely providing insights on customers' spending habits and preferences; information, advisory and consultancy services related to the foregoing. |
| Goods and Services | Software as a service (SaaS) featuring software for use by others to track and monitor customer transactions in the e-commerce and the retail industries; software as a service (SaaS) services featuring software in the field of providing software for e-commerce business transactions; providing temporary use of on-line non-downloadable computer software for e-commerce merchants to track and manage their businesses, transactions and customers; software as a service (SaaS) services featuring software for e-commerce merchants for the collection, analysis, management and display of data; software as a service (SaaS) services featuring software for e-commerce merchants to track and monitor customer transactions and financial performance and predict future performance; providing on-line non-downloadable software for e-commerce merchants to analyse, monitor and manage the performance of e-commerce businesses; providing on-line non-downloadable software for e-commerce merchants to assist with data collection, data insights, data analytics, data management and data visualization; providing on-line non-downloadable computer software for e-commerce merchants to assist with financial analysis and financial modelling; providing on-line non-downloadable software for e-commerce merchants that provides additional product recommendations to consumers when purchasing products and streamlined checkout processes; providing on-line non-downloadable software for e-commerce merchants to obtain customer insights and customer behaviour analytics; information, advisory and consultancy services related to the foregoing. |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, February 27, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, February 27, 2025 |
| Primary Code | 009 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, February 27, 2025 |
| Primary Code | 042 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | Helau Pty Limited |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 82 - NOT AVAILABLE |
| Address | AU |
| Party Name | Helau Pty Limited |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 82 - NOT AVAILABLE |
| Address | AU |
| Party Name | Helau Pty Limited |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 82 - NOT AVAILABLE |
| Address | AU |
| Event Date | Event Description |
| Thursday, February 27, 2025 | SN ASSIGNED FOR SECT 66A APPL FROM IB |
| Friday, February 28, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, February 28, 2025 | APPLICATION FILING RECEIPT MAILED |
| Wednesday, March 26, 2025 | ASSIGNED TO EXAMINER |
| Wednesday, March 26, 2025 | NON-FINAL ACTION WRITTEN |
| Thursday, March 27, 2025 | NON-FINAL ACTION (IB REFUSAL) PREPARED FOR REVIEW |
| Saturday, May 24, 2025 | REFUSAL PROCESSED BY MPU |
| Friday, June 20, 2025 | NEW REPRESENTATIVE AT IB RECEIVED |
| Tuesday, July 8, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, August 6, 2025 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, August 12, 2025 | PUBLISHED FOR OPPOSITION |
| Tuesday, August 12, 2025 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, September 30, 2025 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, September 30, 2025 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
| Saturday, June 21, 2025 | REFUSAL PROCESSED BY IB |
| Saturday, May 24, 2025 | NON-FINAL ACTION MAILED - REFUSAL SENT TO IB |
| Tuesday, June 17, 2025 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, June 17, 2025 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Wednesday, June 18, 2025 | TEAS/EMAIL CORRESPONDENCE ENTERED |