LIFESTYLE ADVANTAGE Trademark

Trademark Overview


On Thursday, December 30, 1993, a trademark application was filed for LIFESTYLE ADVANTAGE with the United States Patent and Trademark Office. The USPTO has given the LIFESTYLE ADVANTAGE trademark a serial number of 74475159. The federal status of this trademark filing is REGISTERED AND RENEWED as of Saturday, November 15, 2014. This trademark is owned by Great American Life Insurance Company. The LIFESTYLE ADVANTAGE trademark is filed in the Insurance & Financial Services category with the following description:

insurance annuity underwriting services
lifestyle advantage

General Information


Serial Number74475159
Word MarkLIFESTYLE ADVANTAGE
Filing DateThursday, December 30, 1993
Status800 - REGISTERED AND RENEWED
Status DateSaturday, November 15, 2014
Registration Number1869952
Registration DateTuesday, December 27, 1994
Mark Drawing1000 - Typeset: Word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, October 4, 1994

Trademark Statements


Goods and Servicesinsurance annuity underwriting services

Classification Information


International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes102
Class Status Code6 - Active
Class Status DateMonday, February 28, 1994
Primary Code036
First Use Anywhere DateWednesday, December 1, 1993
First Use In Commerce DateWednesday, December 1, 1993

Trademark Owner History


Party NameMASSMUTUAL ASCEND LIFE INSURANCE COMPANY
Party Type31 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressCINCINNATI, OH 45202

Party NameGreat American Life Insurance Company
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressCincinnati, OH 45202

Party NameGreat American Life Insurance Company
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressCincinnati, OH 45202

Party NameGreat American Life Insurance Company
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressCincinnati, OH 45202

Trademark Events


Event DateEvent Description
Wednesday, December 27, 2023COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Wednesday, February 22, 2023AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Thursday, December 22, 2022APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Thursday, December 22, 2022TEAS CHANGE OF CORRESPONDENCE RECEIVED
Thursday, December 22, 2022ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Thursday, December 22, 2022TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Thursday, December 22, 2022TEAS CHANGE OF OWNER ADDRESS RECEIVED
Saturday, November 15, 2014NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Saturday, November 15, 2014REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)
Saturday, November 15, 2014REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Saturday, November 15, 2014CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Thursday, October 30, 2014TEAS SECTION 8 & 9 RECEIVED
Friday, June 29, 2007CASE FILE IN TICRS
Friday, January 14, 2005REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Friday, January 14, 2005REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Thursday, November 4, 2004REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED
Thursday, November 4, 2004REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED
Thursday, November 4, 2004TEAS SECTION 8 & 9 RECEIVED
Thursday, June 6, 2002PAPER RECEIVED
Saturday, September 30, 2000REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Monday, June 26, 2000REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED
Tuesday, December 27, 1994REGISTERED-PRINCIPAL REGISTER
Tuesday, October 4, 1994PUBLISHED FOR OPPOSITION
Friday, September 2, 1994NOTICE OF PUBLICATION
Thursday, June 9, 1994APPROVED FOR PUB - PRINCIPAL REGISTER
Thursday, June 9, 1994USE AMENDMENT ACCEPTED
Friday, June 3, 1994EXAMINER'S AMENDMENT MAILED
Saturday, May 14, 1994ASSIGNED TO EXAMINER
Tuesday, April 19, 1994AMENDMENT TO USE PROCESSING COMPLETE
Monday, February 14, 1994USE AMENDMENT FILED