| Serial Number | 90840744 |
| Word Mark | LIFENOW |
| Filing Date | Wednesday, July 21, 2021 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, March 21, 2023 |
| Registration Number | 7003208 |
| Registration Date | Tuesday, March 21, 2023 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, January 3, 2023 |
| Certificate of Correction for Registration | In the statement, line 1, "IMS Associates, Inc. (DELAWARE CORPORATION) " should be deleted, and "Insurance Marketing Services, Inc. (CALIFORNIA CORPORATION)" should be inserted. |
| Pseudo Mark | LIFE NOW |
| Goods and Services | Software as a service (SAAS) services featuring software for use by consumers and insurance agents to collect information relevant to a new insurance claim and generate insurance quotes |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, September 22, 2021 |
| Primary Code | 042 |
| First Use Anywhere Date | Thursday, April 1, 2021 |
| First Use In Commerce Date | Thursday, April 1, 2021 |
| Party Name | Insurance Marketing Services, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Irvine, CA 92612 |
| Party Name | Insurance Marketing Services, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Irvine, CA 92612 |
| Party Name | Insurance Marketing Services, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Irvine, CA 92612 |
| Event Date | Event Description |
| Saturday, July 24, 2021 | NEW APPLICATION ENTERED |
| Wednesday, September 22, 2021 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, April 14, 2022 | ASSIGNED TO EXAMINER |
| Thursday, April 21, 2022 | NON-FINAL ACTION WRITTEN |
| Thursday, April 21, 2022 | NON-FINAL ACTION E-MAILED |
| Thursday, April 21, 2022 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Friday, September 16, 2022 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Saturday, October 29, 2022 | ASSIGNED TO LIE |
| Monday, October 31, 2022 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Monday, October 31, 2022 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Friday, November 25, 2022 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, December 14, 2022 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Wednesday, December 28, 2022 | ASSIGNED TO EXAMINER |
| Tuesday, January 3, 2023 | PUBLISHED FOR OPPOSITION |
| Tuesday, January 3, 2023 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, March 21, 2023 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, March 21, 2023 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
| Wednesday, January 8, 2025 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Wednesday, January 15, 2025 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Friday, March 14, 2025 | TEAS SECTION 7 REQUEST RECEIVED |
| Monday, August 11, 2025 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Friday, August 15, 2025 | CORRECTION UNDER SECTION 7 - PROCESSED |
| Tuesday, September 9, 2025 | NOTICE OF UPDATED REGISTRATION CONFIRMATION EMAILED |