| Serial Number | 85766856 |
| Word Mark | LIFEKRAZE LIVE LIKE IT COUNTS |
| Filing Date | Tuesday, October 30, 2012 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, June 5, 2020 |
| Registration Number | 4405902 |
| Registration Date | Tuesday, September 24, 2013 |
| Mark Drawing | 3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, July 9, 2013 |
| Indication of Colors claimed | The color(s) white, green, and black is/are claimed as a feature of the mark. |
| Description of Mark | The mark consists of a black square containing a white "L" with a green line extending from near the center of the "L" towards the right upper corner of the square, all to the left of the term "LIFEKRAZE" with the term "LIFE" in green and "KRAZE" in black, and the term "LIVE LIKE IT COUNTS" in black under the term "KRAZE". |
| Goods and Services | Promoting the goods and services of others by arranging for sponsors to affiliate their goods and services with awards program, a sports competition and sporting activities |
| Goods and Services | Entertainment services, namely, contest and incentive award programs designed to reward program participants who exercise, make healthy eating choices, and engage in other health-promoting activities |
| Goods and Services | Computer services, namely, creating an on-line community for registered users to participate in competitions, showcase their skills, get feedback from their peers, form virtual communities, engage in social networking and improve their talent |
| Pseudo Mark | LIFE KRAZE LIVE LIKE IT COUNTS; LIFE CRAZE LIVE LIKE IT COUNTS |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, June 5, 2020 |
| Primary Code | 035 |
| First Use Anywhere Date | Friday, April 30, 2010 |
| First Use In Commerce Date | Thursday, September 30, 2010 |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, June 5, 2020 |
| Primary Code | 041 |
| First Use Anywhere Date | Friday, April 30, 2010 |
| First Use In Commerce Date | Thursday, September 30, 2010 |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, June 5, 2020 |
| Primary Code | 042 |
| First Use Anywhere Date | Friday, April 30, 2010 |
| First Use In Commerce Date | Thursday, September 30, 2010 |
| Party Name | SPIRE LABS, INC. |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | CHATTANOOGA, TN 37402 |
| Party Name | LifeKraze, LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Chattanooga, TN 37402 |
| Party Name | LifeKraze, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Chattanooga, TN 37402 |
| Party Name | LifeKraze, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Chattanooga, TN 37402 |
| Event Date | Event Description |
| Friday, June 5, 2020 | CANCELLED SEC. 8 (6-YR) |
| Monday, September 24, 2018 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Wednesday, July 15, 2015 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Tuesday, September 24, 2013 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, July 9, 2013 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, July 9, 2013 | PUBLISHED FOR OPPOSITION |
| Wednesday, June 19, 2013 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Saturday, June 1, 2013 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Friday, May 31, 2013 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Friday, May 10, 2013 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Friday, May 10, 2013 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, May 1, 2013 | ASSIGNED TO LIE |
| Tuesday, April 30, 2013 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Monday, March 25, 2013 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Monday, March 25, 2013 | NON-FINAL ACTION E-MAILED |
| Monday, March 25, 2013 | NON-FINAL ACTION WRITTEN |
| Monday, March 4, 2013 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Monday, March 4, 2013 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Monday, March 4, 2013 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Saturday, March 2, 2013 | NOTIFICATION OF EXAMINER'S AMENDMENT/PRIORITY ACTION E-MAILED |
| Saturday, March 2, 2013 | EXAMINER'S AMENDMENT/PRIORITY ACTION E-MAILED |
| Saturday, March 2, 2013 | COMBINED EXAMINER'S AMENDMENT/PRIORITY ACTION AUTOMATIC ENTRY |
| Saturday, March 2, 2013 | EXAMINERS AMENDMENT AND/OR PRIORITY ACTION - COMPLETED |
| Wednesday, February 27, 2013 | ASSIGNED TO EXAMINER |
| Tuesday, November 6, 2012 | NOTICE OF DESIGN SEARCH CODE MAILED |
| Saturday, November 3, 2012 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM |
| Friday, November 2, 2012 | NEW APPLICATION ENTERED IN TRAM |