| Serial Number | 97862734 |
| Word Mark | LIFE NEEDS WATER. MAKE IT PRIMO WATER. |
| Filing Date | Wednesday, March 29, 2023 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, July 29, 2025 |
| Registration Number | 7874538 |
| Registration Date | Tuesday, July 29, 2025 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, October 24, 2023 |
| Goods and Services | Beverage vending machine services; beverage distributorship services; water vending machine services; distributorship services in the field of bottled drinking water; retail store services featuring beverages, beverage supplies and water treatment and dispensing equipment |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, April 20, 2023 |
| Primary Code | 035 |
| First Use Anywhere Date | Sunday, March 31, 2024 |
| First Use In Commerce Date | Sunday, March 31, 2024 |
| Party Name | DS Services of America, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Tampa, FL 33607 |
| Party Name | DS Services of America, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Tampa, FL 33607 |
| Party Name | DS Services of America, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Atlanta, GA 30339 |
| Event Date | Event Description |
| Saturday, April 1, 2023 | NEW APPLICATION ENTERED |
| Thursday, April 20, 2023 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Sunday, September 17, 2023 | ASSIGNED TO EXAMINER |
| Tuesday, September 19, 2023 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, October 4, 2023 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, October 24, 2023 | PUBLISHED FOR OPPOSITION |
| Tuesday, October 24, 2023 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, December 19, 2023 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Friday, June 7, 2024 | SOU TEAS EXTENSION RECEIVED |
| Friday, June 7, 2024 | SOU EXTENSION 1 GRANTED |
| Thursday, June 13, 2024 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Wednesday, November 20, 2024 | SOU EXTENSION 2 FILED |
| Wednesday, November 20, 2024 | USE AMENDMENT FILED |
| Wednesday, November 20, 2024 | TEAS STATEMENT OF USE RECEIVED |
| Friday, June 7, 2024 | SOU EXTENSION 1 FILED |
| Wednesday, November 20, 2024 | SOU TEAS EXTENSION RECEIVED |
| Thursday, February 6, 2025 | STATEMENT OF USE PROCESSING COMPLETE |
| Thursday, February 6, 2025 | SOU EXTENSION 2 GRANTED |
| Monday, July 7, 2025 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Wednesday, July 16, 2025 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Tuesday, July 29, 2025 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, July 29, 2025 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
| Friday, February 7, 2025 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Tuesday, February 4, 2025 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |