LIFE IS SHORT. CHOOSE WISELY. Trademark

Trademark Overview


On Monday, December 6, 2021, a trademark application was filed for LIFE IS SHORT. CHOOSE WISELY. with the United States Patent and Trademark Office. The USPTO has given the LIFE IS SHORT. CHOOSE WISELY. trademark a serial number of 97157662. The federal status of this trademark filing is SU - REGISTRATION REVIEW COMPLETE as of Thursday, March 28, 2024. This trademark is owned by Bella Vita LLC. The LIFE IS SHORT. CHOOSE WISELY. trademark is filed in the Computer & Software Products & Electrical & Scientific Products, Paper & Printed Material Products, Houseware & Glass Products, Clothing & Apparel Products, and Education & Entertainment Services categories with the following description:

Educational services, namely, providing group coaching, one on one coaching, and motivational speaking in the fields of positive psychology, self empowerment, and building a business

Downloadable podcasts in the field of positive psychology and self empowerment

Bookmarks; Blank writing journals

Shoes; T-shirts; Jackets

Tumblers for use as drinking glasses
life is short. choose wisely.

General Information


Serial Number97157662
Word MarkLIFE IS SHORT. CHOOSE WISELY.
Filing DateMonday, December 6, 2021
Status819 - SU - REGISTRATION REVIEW COMPLETE
Status DateThursday, March 28, 2024
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, August 29, 2023

Trademark Statements


Goods and ServicesEducational services, namely, providing group coaching, one on one coaching, and motivational speaking in the fields of positive psychology, self empowerment, and building a business
Goods and ServicesDownloadable podcasts in the field of positive psychology and self empowerment
Goods and ServicesBookmarks; Blank writing journals
Goods and ServicesShoes; T-shirts; Jackets
Goods and ServicesTumblers for use as drinking glasses

Classification Information


International Class009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus.
US Class Codes021, 023, 026, 036, 038
Class Status Code6 - Active
Class Status DateFriday, December 10, 2021
Primary Code009
First Use Anywhere DateThursday, July 1, 2021
First Use In Commerce DateThursday, July 1, 2021

International Class016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks.
US Class Codes002, 005, 022, 023, 029, 037, 038, 050
Class Status Code6 - Active
Class Status DateFriday, December 10, 2021
Primary Code016
First Use Anywhere DateThursday, July 1, 2021
First Use In Commerce DateThursday, July 1, 2021

International Class021 - Household or kitchen utensils and containers; combs and sponges; brushes (except paint brushes); brush-making materials; articles for cleaning purposes; steel-wool; unworked or semi-worked glass (except glass used in building); glassware, porcelain and earthenware not included in other classes.
US Class Codes002, 013, 023, 029, 030, 033, 040, 050
Class Status Code6 - Active
Class Status DateFriday, December 10, 2021
Primary Code021
First Use Anywhere DateThursday, July 1, 2021
First Use In Commerce DateThursday, July 1, 2021

International Class025 - Clothing, footwear, headgear.
US Class Codes022, 039
Class Status Code6 - Active
Class Status DateFriday, December 10, 2021
Primary Code025
First Use Anywhere DateThursday, July 1, 2021
First Use In Commerce DateThursday, July 1, 2021

International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code6 - Active
Class Status DateFriday, December 10, 2021
Primary Code041
First Use Anywhere DateThursday, July 1, 2021
First Use In Commerce DateThursday, July 1, 2021

Trademark Owner History


Party NameBella Vita LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressBinghamton, NY 13904

Party NameBella Vita LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressBinghamton, NY 13904

Trademark Events


Event DateEvent Description
Friday, March 29, 2024NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Thursday, March 28, 2024ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Monday, March 4, 2024ASSIGNED TO EXAMINER
Wednesday, February 28, 2024STATEMENT OF USE PROCESSING COMPLETE
Friday, February 2, 2024USE AMENDMENT FILED
Saturday, February 24, 2024CASE ASSIGNED TO INTENT TO USE PARALEGAL
Friday, February 2, 2024TEAS STATEMENT OF USE RECEIVED
Thursday, December 7, 2023TEAS CHANGE OF CORRESPONDENCE RECEIVED
Thursday, December 7, 2023ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Thursday, December 7, 2023TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, October 24, 2023NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, August 29, 2023OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, August 29, 2023PUBLISHED FOR OPPOSITION
Wednesday, August 9, 2023NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Friday, July 21, 2023APPROVED FOR PUB - PRINCIPAL REGISTER
Thursday, July 20, 2023TEAS/EMAIL CORRESPONDENCE ENTERED
Thursday, July 20, 2023CORRESPONDENCE RECEIVED IN LAW OFFICE
Thursday, July 20, 2023APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Wednesday, July 19, 2023TEAS REQUEST FOR RECONSIDERATION RECEIVED
Wednesday, June 7, 2023TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Wednesday, June 7, 2023TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, June 7, 2023ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, June 7, 2023TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, May 30, 2023NOTIFICATION OF FINAL REFUSAL EMAILED
Tuesday, May 30, 2023FINAL REFUSAL E-MAILED
Tuesday, May 30, 2023FINAL REFUSAL WRITTEN
Wednesday, April 26, 2023TEAS/EMAIL CORRESPONDENCE ENTERED
Wednesday, April 26, 2023CORRESPONDENCE RECEIVED IN LAW OFFICE
Wednesday, April 26, 2023APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Tuesday, April 25, 2023ASSIGNED TO LIE
Thursday, January 26, 2023TEAS RESPONSE TO OFFICE ACTION RECEIVED
Wednesday, September 14, 2022NOTIFICATION OF NON-FINAL ACTION E-MAILED
Wednesday, September 14, 2022NON-FINAL ACTION E-MAILED
Wednesday, September 14, 2022NON-FINAL ACTION WRITTEN
Wednesday, September 14, 2022ASSIGNED TO EXAMINER
Tuesday, September 13, 2022TEAS CHANGE OF CORRESPONDENCE RECEIVED
Tuesday, September 13, 2022TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Tuesday, September 13, 2022ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, September 13, 2022TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Friday, December 10, 2021NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Thursday, December 9, 2021NEW APPLICATION ENTERED