LIFE IN THE NEW NORMAL Trademark

Trademark Overview


On Thursday, May 22, 2025, a trademark application was filed for LIFE IN THE NEW NORMAL with the United States Patent and Trademark Office. The USPTO has given the LIFE IN THE NEW NORMAL trademark a serial number of 99197925. The federal status of this trademark filing is FINAL REFUSAL - MAILED as of Tuesday, October 28, 2025. This trademark is owned by Pekingese Post. The LIFE IN THE NEW NORMAL trademark is filed in the Computer & Software Products & Electrical & Scientific Products, Paper & Printed Material Products, Clothing & Apparel Products, Advertising, Business and Retail Services, and Education & Entertainment Services categories with the following description:

Advertising and marketing services provided by means of blogging

Entertainment services, namely, a continuing online video and audio series featuring discussions with various guests in the fields of wellness, lifestyle, and emotional healing; providing online non-downloadable videos and podcasts in the fields of personal development and holistic health.

Printed journals, notebooks, and affirmation decks consisting of printed cards featuring inspirational or motivational messages in the fields of wellness, mindfulness, and emotional healing.

Fabric sold as an integral component of finished clothing items, namely, Clothing, namely, t-shirts, sweatshirts, hoodies, and hats.

Downloadable digital media, namely, audio and video recordings, podcasts, and downloadable journals featuring information in the fields of holistic wellness, emotional healing, lifestyle improvement, and personal growth; downloadable digital planners and worksheets in the field of self-development.
life in the new normal

General Information


Serial Number99197925
Word MarkLIFE IN THE NEW NORMAL
Filing DateThursday, May 22, 2025
Status645 - FINAL REFUSAL - MAILED
Status DateTuesday, October 28, 2025
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateNOT AVAILABLE

Trademark Statements


Goods and ServicesAdvertising and marketing services provided by means of blogging
Goods and ServicesEntertainment services, namely, a continuing online video and audio series featuring discussions with various guests in the fields of wellness, lifestyle, and emotional healing; providing online non-downloadable videos and podcasts in the fields of personal development and holistic health.
Goods and ServicesPrinted journals, notebooks, and affirmation decks consisting of printed cards featuring inspirational or motivational messages in the fields of wellness, mindfulness, and emotional healing.
Goods and ServicesFabric sold as an integral component of finished clothing items, namely, Clothing, namely, t-shirts, sweatshirts, hoodies, and hats.
Goods and ServicesDownloadable digital media, namely, audio and video recordings, podcasts, and downloadable journals featuring information in the fields of holistic wellness, emotional healing, lifestyle improvement, and personal growth; downloadable digital planners and worksheets in the field of self-development.

Classification Information


International Class009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus.
US Class Codes021, 023, 026, 036, 038
Class Status Code6 - Active
Class Status DateThursday, May 22, 2025
Primary Code009
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks.
US Class Codes002, 005, 022, 023, 029, 037, 038, 050
Class Status Code6 - Active
Class Status DateThursday, May 22, 2025
Primary Code016
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class025 - Clothing, footwear, headgear.
US Class Codes022, 039
Class Status Code6 - Active
Class Status DateThursday, May 22, 2025
Primary Code025
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateThursday, May 22, 2025
Primary Code035
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code6 - Active
Class Status DateThursday, May 22, 2025
Primary Code041
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NamePekingese Post
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressBeverly Hills, CA 90212

Trademark Events


Event DateEvent Description
Thursday, May 22, 2025NEW APPLICATION ENTERED
Thursday, May 22, 2025APPLICATION FILING RECEIPT MAILED
Thursday, May 22, 2025NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Monday, October 6, 2025ASSIGNED TO EXAMINER
Monday, October 6, 2025NON-FINAL ACTION WRITTEN
Monday, October 6, 2025NON-FINAL ACTION E-MAILED
Monday, October 6, 2025NOTIFICATION OF NON-FINAL ACTION E-MAILED
Thursday, October 23, 2025TEAS RESPONSE TO OFFICE ACTION RECEIVED
Thursday, October 23, 2025CORRESPONDENCE RECEIVED IN LAW OFFICE
Thursday, October 23, 2025TEAS/EMAIL CORRESPONDENCE ENTERED
Tuesday, October 28, 2025FINAL REFUSAL WRITTEN
Tuesday, October 28, 2025FINAL REFUSAL E-MAILED
Tuesday, October 28, 2025NOTIFICATION OF FINAL REFUSAL EMAILED