| Serial Number | 87949011 |
| Word Mark | LIFE $AVVY B&E |
| Filing Date | Tuesday, June 5, 2018 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, October 24, 2025 |
| Registration Number | 5720028 |
| Registration Date | Tuesday, April 9, 2019 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, January 22, 2019 |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Description of Mark | The mark consist of the stylized wording "B&E" within a box, where box's lower left corner is separated out by a curved line and shaded. To the right of the box is the stylized wording "LIFE". Below the box and the word "LIFE" is the stylized wording "SAVVY", where the letter "S" of "SAVVY" is represented by a dollar sign. |
| Pseudo Mark | LIFE SAVVY BUSINESS AND ESTATE |
| Goods and Services | Financial planning services excluding banking services |
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, October 24, 2025 |
| Primary Code | 036 |
| First Use Anywhere Date | Sunday, December 31, 2017 |
| First Use In Commerce Date | Sunday, December 31, 2017 |
| Party Name | Business & Estate Advisers, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Wayzata, MN 55391 |
| Party Name | Business & Estate Advisers, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Wayzata, MN 55391 |
| Party Name | Business & Estate Advisers, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Wayzata, MN 55391 |
| Event Date | Event Description |
| Friday, June 8, 2018 | NEW APPLICATION ENTERED |
| Tuesday, June 12, 2018 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, June 13, 2018 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Wednesday, June 13, 2018 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Wednesday, June 13, 2018 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Sunday, September 23, 2018 | ASSIGNED TO EXAMINER |
| Thursday, September 27, 2018 | NON-FINAL ACTION WRITTEN |
| Thursday, September 27, 2018 | NON-FINAL ACTION E-MAILED |
| Thursday, September 27, 2018 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Wednesday, November 14, 2018 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Monday, November 26, 2018 | ASSIGNED TO LIE |
| Monday, November 26, 2018 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Monday, November 26, 2018 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Monday, December 17, 2018 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, January 2, 2019 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, January 22, 2019 | PUBLISHED FOR OPPOSITION |
| Tuesday, January 22, 2019 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, April 9, 2019 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, April 9, 2024 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Friday, October 24, 2025 | CANCELLED SEC. 8 (6-YR) |