LIDL & GO Trademark

Trademark Overview


On Wednesday, May 28, 2025, a trademark application was filed for LIDL & GO with the United States Patent and Trademark Office. The USPTO has given the LIDL & GO trademark a serial number of 79435687. The federal status of this trademark filing is NEW APPLICATION - ASSIGNED TO EXAMINER as of Saturday, November 1, 2025. This trademark is owned by Lidl Stiftung & Co. KG. The LIDL & GO trademark is filed in the Computer & Software Products & Electrical & Scientific Products, Advertising, Business and Retail Services, and Insurance & Financial Services categories with the following description:

Computer software; mobile apps; retail software; smartphone software applications, downloadable; optical barcode recognition [obr] software; computer software for controlling self-service terminals; computer software for facilitating payment transactions by electronic means; e-commerce and e-payment software; computer software for use on handheld mobile digital electronic devices and other consumer electronics; software related to handheld digital electronic devices; self-scanning systems for customers; computer hardware for facilitating payment transactions by electronic means; electronic payment terminals; barcode scanners; apparatus for electronic payment processing; scanning apparatus, customer operated; hardware for self-scanning of items, purchased at the supermarket; hardware for the detection of barcodes on items, labels, articles, price tags, products.

Operation of in-store self-service schemes (business assistance); business services relating to cost and payment calculation, monitoring, recording and processing.

Providing of self-checkout-systems in retail stores for the convenience of customers to pay for goods; finance services; monetary affairs; providing multiple payment options by means of customer-operated electronic terminals available on-site in retail stores; customer-operated cash dispensing services.
lidl & go

General Information


Serial Number79435687
Word MarkLIDL & GO
Filing DateWednesday, May 28, 2025
Status638 - NEW APPLICATION - ASSIGNED TO EXAMINER
Status DateSaturday, November 1, 2025
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateNOT AVAILABLE

Trademark Statements


Goods and ServicesComputer software; mobile apps; retail software; smartphone software applications, downloadable; optical barcode recognition [obr] software; computer software for controlling self-service terminals; computer software for facilitating payment transactions by electronic means; e-commerce and e-payment software; computer software for use on handheld mobile digital electronic devices and other consumer electronics; software related to handheld digital electronic devices; self-scanning systems for customers; computer hardware for facilitating payment transactions by electronic means; electronic payment terminals; barcode scanners; apparatus for electronic payment processing; scanning apparatus, customer operated; hardware for self-scanning of items, purchased at the supermarket; hardware for the detection of barcodes on items, labels, articles, price tags, products.
Goods and ServicesOperation of in-store self-service schemes (business assistance); business services relating to cost and payment calculation, monitoring, recording and processing.
Pseudo MarkLIDL AND GO
Goods and ServicesProviding of self-checkout-systems in retail stores for the convenience of customers to pay for goods; finance services; monetary affairs; providing multiple payment options by means of customer-operated electronic terminals available on-site in retail stores; customer-operated cash dispensing services.

Classification Information


International Class009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus.
US Class Codes021, 023, 026, 036, 038
Class Status Code6 - Active
Class Status DateThursday, October 30, 2025
Primary Code009
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateThursday, October 30, 2025
Primary Code035
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateThursday, October 30, 2025
Primary Code036
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameLidl Stiftung & Co. KG
Party Type10 - Original Applicant
Legal Entity Type98 - Unknown
AddressDE

Trademark Events


Event DateEvent Description
Thursday, October 30, 2025SN ASSIGNED FOR SECT 66A APPL FROM IB
Friday, October 31, 2025NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Friday, October 31, 2025APPLICATION FILING RECEIPT MAILED
Saturday, November 1, 2025ASSIGNED TO EXAMINER