LIDL & GO Trademark

Trademark Overview


On Wednesday, May 28, 2025, a trademark application was filed for LIDL & GO with the United States Patent and Trademark Office. The USPTO has given the LIDL & GO trademark a serial number of 79435687. The federal status of this trademark filing is RESPONSE AFTER NON-FINAL ACTION - ENTERED as of Friday, May 15, 2026. This trademark is owned by Lidl Stiftung & Co. KG. The LIDL & GO trademark is filed in the Computer & Software Products & Electrical & Scientific Products, Advertising, Business and Retail Services, and Insurance & Financial Services categories with the following description:

Providing of secure financial transactions in the nature of self-checkout-systems in retail stores for the convenience of customers to pay for goods; finance services, namely, financing of purchases; monetary affairs, namely, providing secure financial transactions and payment options, and electronic cash transactions; providing multiple payment options by means of customer-operated electronic terminals available on-site in retail stores; customer-operated cash dispensing services being electronic cash transactions.

Business operation of in-store self-service for others; business services in the nature of business advice relating to cost and payment calculation, monitoring, recording and processing.

Downloadable computer software for transaction processing in point-of-sale and mobile device-based customer self-service, payment and electronic checkout systems; downloadable mobile applications for transaction processing in point-of-sale and mobile device-based customer self-service, payment and electronic checkout systems; downloadable retail software for transaction processing in point-of-sale and mobile device-based customer self-service, payment and electronic checkout systems; smartphone software applications, downloadable for transaction processing in point-of-sale and mobile device-based customer self-service, payment and electronic checkout systems; downloadable optical barcode recognition software; downloadable computer software for controlling self-service terminals; downloadable computer software for facilitating payment transactions by electronic means; downloadable e-commerce and e-payment software; downloadable computer software for use on handheld mobile digital electr...
lidl & go

General Information


Serial Number79435687
Word MarkLIDL & GO
Filing DateWednesday, May 28, 2025
Status661 - RESPONSE AFTER NON-FINAL ACTION - ENTERED
Status DateFriday, May 15, 2026
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateNOT AVAILABLE

Trademark Statements


Goods and ServicesProviding of secure financial transactions in the nature of self-checkout-systems in retail stores for the convenience of customers to pay for goods; finance services, namely, financing of purchases; monetary affairs, namely, providing secure financial transactions and payment options, and electronic cash transactions; providing multiple payment options by means of customer-operated electronic terminals available on-site in retail stores; customer-operated cash dispensing services being electronic cash transactions.
Goods and ServicesBusiness operation of in-store self-service for others; business services in the nature of business advice relating to cost and payment calculation, monitoring, recording and processing.
Goods and ServicesDownloadable computer software for transaction processing in point-of-sale and mobile device-based customer self-service, payment and electronic checkout systems; downloadable mobile applications for transaction processing in point-of-sale and mobile device-based customer self-service, payment and electronic checkout systems; downloadable retail software for transaction processing in point-of-sale and mobile device-based customer self-service, payment and electronic checkout systems; smartphone software applications, downloadable for transaction processing in point-of-sale and mobile device-based customer self-service, payment and electronic checkout systems; downloadable optical barcode recognition software; downloadable computer software for controlling self-service terminals; downloadable computer software for facilitating payment transactions by electronic means; downloadable e-commerce and e-payment software; downloadable computer software for use on handheld mobile digital electronic devices and other consumer electronics for transaction processing in point-of-sale and mobile device-based customer self-service, payment and electronic checkout systems; downloadable software for use on handheld digital electronic devices for transaction processing in point-of-sale and mobile device-based customer self-service, payment and electronic checkout systems; self-scanning systems for customers comprised of hand scanners, bar code scanners, and self-checkout terminals; computer hardware for facilitating payment transactions by electronic means; electronic payment terminals; barcode scanners; electronic apparatus for electronic payment processing; scanning apparatus, customer operated in the nature of hand scanners and bar code scanners; computer hardware for self-scanning of items, purchased at the supermarket; computer hardware for the detection of barcodes on items, labels, articles, price tags, products.
Pseudo MarkLIDL AND GO

Classification Information


International Class009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus.
US Class Codes021, 023, 026, 036, 038
Class Status Code6 - Active
Class Status DateThursday, October 30, 2025
Primary Code009
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateThursday, October 30, 2025
Primary Code035
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateThursday, October 30, 2025
Primary Code036
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameLidl Stiftung & Co. KG
Party Type10 - Original Applicant
Legal Entity Type99 - Other
AddressDE

Trademark Events


Event DateEvent Description
Thursday, October 30, 2025SN ASSIGNED FOR SECT 66A APPL FROM IB
Friday, October 31, 2025NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Friday, October 31, 2025APPLICATION FILING RECEIPT MAILED
Saturday, November 1, 2025ASSIGNED TO EXAMINER
Saturday, November 15, 2025NON-FINAL ACTION WRITTEN
Sunday, November 16, 2025NON-FINAL ACTION (IB REFUSAL) PREPARED FOR REVIEW
Sunday, December 21, 2025REFUSAL PROCESSED BY MPU
Sunday, December 21, 2025NON-FINAL ACTION MAILED - REFUSAL SENT TO IB
Thursday, January 8, 2026REFUSAL PROCESSED BY IB
Friday, May 15, 2026TEAS RESPONSE TO OFFICE ACTION RECEIVED
Friday, May 15, 2026CORRESPONDENCE RECEIVED IN LAW OFFICE
Friday, May 15, 2026TEAS/EMAIL CORRESPONDENCE ENTERED