| Serial Number | 97909042 |
| Word Mark | LEVELPLAY |
| Filing Date | Wednesday, April 26, 2023 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, September 2, 2025 |
| Registration Number | 7931232 |
| Registration Date | Tuesday, September 2, 2025 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, March 5, 2024 |
| Goods and Services | Downloadable and recorded computer software for enabling service providers to optimize user monetization, marketing, and customer satisfaction; Downloadable and recorded computer software for creating, developing, managing, monitoring, improving, monetizing, marketing, advertising, and selling digital games; Downloadable and recorded computer software for developing, launching, displaying, editing, managing, measuring, tracking and analyzing advertisements and sales and advertising campaigns; Downloadable and recorded computer software for enabling software developers to provide advertising content; Downloadable and recorded computer software for use in engaging in online advertising exchange, direct deals and cross promotion activities with other publishers and providers of online mobile applications; Downloadable and recorded computer software for tracking, analyzing and managing advertising, sales and ecommerce activities within mobile computer games and applications; Downloadable software development kits (SDK) |
| Pseudo Mark | LEVEL PLAY |
| Goods and Services | Providing temporary use of non-downloadable software for enabling service providers to optimize user monetization, marketing, and customer satisfaction; Software as a service (SAAS) services featuring software for creating, developing, managing, monitoring, improving, monetizing, marketing, advertising, and selling digital games; Platform as a service (PAAS) featuring computer software platforms for creating, developing, managing, monitoring, improving, monetizing, marketing, advertising, and selling digital games; Providing temporary use of non-downloadable computer software for developing, launching, displaying, editing, managing, measuring, tracking and analyzing advertisements and sales and advertising campaigns; Providing temporary use of on-line non-downloadable software and applications for enabling software developers to provide advertising content; Providing temporary use of non-downloadable computer software for use in engaging in online advertising exchange, direct deals and cross promotion activities with other publishers and providers of online mobile applications; Providing temporary use of non-downloadable computer software for tracking, analyzing and managing advertising, sales and ecommerce activities within mobile computer games and applications; Application service provider, namely, hosting, developing, managing, analyzing, tracking and maintaining applications, software and online networks of others in the fields of advertising and marketing |
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, May 24, 2023 |
| Primary Code | 009 |
| First Use Anywhere Date | Friday, December 31, 2021 |
| First Use In Commerce Date | Friday, December 31, 2021 |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, May 24, 2023 |
| Primary Code | 042 |
| First Use Anywhere Date | Friday, December 31, 2021 |
| First Use In Commerce Date | Friday, December 31, 2021 |
| Party Name | IRONSOURCE LTD. |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 78 - NOT AVAILABLE |
| Address | TEL AVIV IL |
| Party Name | Unity Technologies SF |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | San Francisco, CA 94103 |
| Party Name | Unity Technologies SF |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | San Francisco, CA 94103 |
| Party Name | Unity Technologies SF |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | San Francisco, CA 94103 |
| Event Date | Event Description |
| Wednesday, September 27, 2023 | ASSIGNED TO EXAMINER |
| Monday, May 1, 2023 | NEW APPLICATION ENTERED |
| Wednesday, May 24, 2023 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, October 12, 2023 | NON-FINAL ACTION WRITTEN |
| Thursday, October 12, 2023 | NON-FINAL ACTION E-MAILED |
| Thursday, October 12, 2023 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Wednesday, December 27, 2023 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Wednesday, December 27, 2023 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Thursday, December 28, 2023 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Friday, January 26, 2024 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, February 14, 2024 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Wednesday, February 14, 2024 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, March 5, 2024 | PUBLISHED FOR OPPOSITION |
| Tuesday, March 5, 2024 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Friday, October 25, 2024 | TEAS STATEMENT OF USE RECEIVED |
| Friday, August 8, 2025 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Tuesday, April 30, 2024 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Friday, October 25, 2024 | USE AMENDMENT FILED |
| Thursday, July 31, 2025 | STATEMENT OF USE PROCESSING COMPLETE |
| Friday, August 8, 2025 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Tuesday, September 2, 2025 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
| Wednesday, October 15, 2025 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Tuesday, September 2, 2025 | REGISTERED-PRINCIPAL REGISTER |