| Serial Number | 97909042 |
| Word Mark | LEVELPLAY |
| Filing Date | Wednesday, April 26, 2023 |
| Status | 688 - NOTICE OF ALLOWANCE - ISSUED |
| Status Date | Tuesday, April 30, 2024 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, March 5, 2024 |
| Goods and Services | Downloadable and recorded computer software for enabling service providers to optimize user monetization, marketing, and customer satisfaction; Downloadable and recorded computer software for creating, developing, managing, monitoring, improving, monetizing, marketing, advertising, and selling digital games; Downloadable and recorded computer software for developing, launching, displaying, editing, managing, measuring, tracking and analyzing advertisements and sales and advertising campaigns; Downloadable and recorded computer software for enabling software developers to provide advertising content; Downloadable and recorded computer software for use in engaging in online advertising exchange, direct deals and cross promotion activities with other publishers and providers of online mobile applications; Downloadable and recorded computer software for tracking, analyzing and managing advertising, sales and ecommerce activities within mobile computer games and applications; Downloadable software development kits (SDK) |
| Pseudo Mark | LEVEL PLAY |
| Goods and Services | Business monitoring and consulting services, namely, analyzing digital games to provide strategy and insight regarding digital game creation, design, development, management, monitoring, improvement, monetization, marketing, advertising, and sales for business purposes; Advertising, marketing and promotion services for others provided via mobile and online communications networks; Market research services; Marketing analytics services, namely, providing Internet traffic metrics, statistics, user activity data, audience measurement and marketing and advertising reports; Advertising, marketing and business services, namely, assisting others in developing, launching, displaying, editing, managing, measuring, tracking and analyzing advertisements and sales and advertising campaigns; Providing an online network and online marketplace for others to engage in online advertising exchange, direct deals and cross-promotion with other publishers and providers of online mobile applications; Promoting the goods and services of others, namely, connecting software developers and advertisers in order to distribute advertising content to end users; Providing information through electronic networks about products and services for advertising and sales purposes; Business management services, namely, tracking, analyzing and managing advertising, sales and ecommerce activities within mobile computer games and applications; Business data analysis services, namely, providing predictive data analysis for developers and publishers; Database management in the field of advertisers, advertising content, computer games, software developers, and software applications; Advertisement via mobile phone networks; Digital advertising services; Dissemination of advertising for others via public and private wireless networks for display on mobile devices; Mobile advertising services for others in the field of ad monetization; Online advertising and marketing services in the field of ad monetization |
| Goods and Services | Providing temporary use of non-downloadable software for enabling service providers to optimize user monetization, marketing, and customer satisfaction; Software as a service (SAAS) services featuring software for creating, developing, managing, monitoring, improving, monetizing, marketing, advertising, and selling digital games; Platform as a service (PAAS) featuring computer software platforms for creating, developing, managing, monitoring, improving, monetizing, marketing, advertising, and selling digital games; Providing temporary use of non-downloadable computer software for developing, launching, displaying, editing, managing, measuring, tracking and analyzing advertisements and sales and advertising campaigns; Providing temporary use of on-line non-downloadable software and applications for enabling software developers to provide advertising content; Providing temporary use of non-downloadable computer software for use in engaging in online advertising exchange, direct deals and cross promotion activities with other publishers and providers of online mobile applications; Providing temporary use of non-downloadable computer software for tracking, analyzing and managing advertising, sales and ecommerce activities within mobile computer games and applications; Application service provider, namely, hosting, developing, managing, analyzing, tracking and maintaining applications, software and online networks of others in the fields of advertising and marketing |
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, May 24, 2023 |
| Primary Code | 009 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, May 24, 2023 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, May 24, 2023 |
| Primary Code | 042 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | Unity Technologies SF |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | San Francisco, CA 94103 |
| Party Name | Unity Technologies SF |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | San Francisco, CA 94103 |
| Event Date | Event Description |
| Monday, May 1, 2023 | NEW APPLICATION ENTERED |
| Wednesday, May 24, 2023 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, September 27, 2023 | ASSIGNED TO EXAMINER |
| Thursday, October 12, 2023 | NON-FINAL ACTION WRITTEN |
| Thursday, October 12, 2023 | NON-FINAL ACTION E-MAILED |
| Thursday, October 12, 2023 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Wednesday, December 27, 2023 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Wednesday, December 27, 2023 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Thursday, December 28, 2023 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Friday, January 26, 2024 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, February 14, 2024 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, March 5, 2024 | PUBLISHED FOR OPPOSITION |
| Wednesday, February 14, 2024 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, March 5, 2024 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, April 30, 2024 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Friday, October 25, 2024 | TEAS STATEMENT OF USE RECEIVED |