LET'S RIDE CHALLENGE Trademark
Trademark Overview
On Wednesday, December 11, 2024, a trademark application was filed for LET'S RIDE CHALLENGE with the United States Patent and Trademark Office. The USPTO has given the LET'S RIDE CHALLENGE trademark a serial number of 98897180. The federal status of this trademark filing is REGISTERED as of Tuesday, August 26, 2025. This trademark is owned by Harley-Davidson Motor Company, Inc.. The LET'S RIDE CHALLENGE trademark is filed in the Advertising, Business and Retail Services and Education & Entertainment Services categories with the following description:
entertainment services, namely, contest and incentive award programs designed to reward and recognize program participants who ride motorcycles
promoting the sale of motorcycle goods and services by means of contests and incentive award programs designed to reward and recognize program participants who ride motorcycles
General Information
| Serial Number | 98897180 |
| Word Mark | LET'S RIDE CHALLENGE |
| Filing Date | Wednesday, December 11, 2024 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, August 26, 2025 |
| Registration Number | 7918397 |
| Registration Date | Tuesday, August 26, 2025 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, July 8, 2025 |
Trademark Statements
| Goods and Services | entertainment services, namely, contest and incentive award programs designed to reward and recognize program participants who ride motorcycles |
| Pseudo Mark | LET US RIDE CHALLENGE |
| Goods and Services | promoting the sale of motorcycle goods and services by means of contests and incentive award programs designed to reward and recognize program participants who ride motorcycles |
| NOT AVAILABLE | "CHALLENGE" |
Classification Information
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, June 4, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, December 11, 2024 |
| Primary Code | 041 |
| First Use Anywhere Date | Wednesday, July 29, 2020 |
| First Use In Commerce Date | Wednesday, July 29, 2020 |
Trademark Owner History
| Party Name | Harley-Davidson Motor Company, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Milwaukee, WI 53208 |
| Party Name | Harley-Davidson Motor Company, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Milwaukee, WI 53208 |
| Party Name | Harley-Davidson Motor Company, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Milwaukee, WI 53208 |
Trademark Events
| Event Date | Event Description |
| Wednesday, December 11, 2024 | NEW APPLICATION ENTERED |
| Wednesday, March 12, 2025 | TEAS AMENDMENT OF USE RECEIVED |
| Wednesday, March 12, 2025 | USE AMENDMENT FILED |
| Wednesday, March 12, 2025 | AMENDMENT TO USE PROCESSING COMPLETE |
| Tuesday, March 18, 2025 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Wednesday, May 21, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, May 29, 2025 | ASSIGNED TO EXAMINER |
| Friday, May 30, 2025 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Friday, May 30, 2025 | NON-FINAL ACTION WRITTEN |
| Friday, May 30, 2025 | NON-FINAL ACTION E-MAILED |
| Wednesday, June 4, 2025 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, June 4, 2025 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Thursday, June 5, 2025 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Thursday, June 5, 2025 | EXAMINERS AMENDMENT E-MAILED |
| Thursday, June 5, 2025 | EXAMINER'S AMENDMENT ENTERED |
| Thursday, June 5, 2025 | EXAMINERS AMENDMENT -WRITTEN |
| Thursday, June 5, 2025 | USE AMENDMENT ACCEPTED |
| Thursday, June 5, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, July 2, 2025 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, July 8, 2025 | PUBLISHED FOR OPPOSITION |
| Tuesday, July 8, 2025 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, August 26, 2025 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, August 26, 2025 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
| Thursday, June 5, 2025 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
