| Serial Number | 90538577 |
| Word Mark | LESS SUGAR! |
| Filing Date | Monday, February 22, 2021 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, March 7, 2023 |
| Registration Number | 6997394 |
| Registration Date | Tuesday, March 7, 2023 |
| Mark Drawing | 3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, October 26, 2021 |
| Description of Mark | The mark consists of "less SUGAR!" in stylized lettering with a stylized image of a cow head depicting the exclamation point. |
| Goods and Services | Milk; Yogurt; Dairy-based beverages; Milk beverages with high milk content; Milk products excluding ice cream, ice milk and frozen yogurt; Milk shakes; Milk-based beverages with chocolate; Milk-based beverages with high milk content; Beverages consisting principally of milk; Beverages made from milk; Chocolate milk; Flavoured milk; Greek yogurt; Lactose-free milk; Protein milk; Strawberry milk; Vanilla milk |
| Disclaimer with Predetermined Text | "LESS SUGAR" |
| International Class | 029 - Meat, fish, poultry and game; meat extracts; preserved, frozen, dried and cooked fruits and vegetables; jellies, jams, compotes; eggs, milk and milk products; edible oils and fats. |
| US Class Codes | 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Saturday, May 22, 2021 |
| Primary Code | 029 |
| First Use Anywhere Date | Thursday, November 17, 2022 |
| First Use In Commerce Date | Thursday, November 17, 2022 |
| Party Name | fairlife, LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Chicago, IL 60607 |
| Party Name | fairlife, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Chicago, IL 60607 |
| Party Name | fairlife, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Chicago, IL 60607 |
| Event Date | Event Description |
| Tuesday, March 7, 2023 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
| Tuesday, March 7, 2023 | REGISTERED-PRINCIPAL REGISTER |
| Thursday, February 2, 2023 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Wednesday, February 1, 2023 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Tuesday, January 3, 2023 | STATEMENT OF USE PROCESSING COMPLETE |
| Monday, November 21, 2022 | USE AMENDMENT FILED |
| Thursday, December 8, 2022 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Monday, November 21, 2022 | TEAS STATEMENT OF USE RECEIVED |
| Thursday, June 23, 2022 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Tuesday, June 21, 2022 | SOU EXTENSION 1 GRANTED |
| Tuesday, June 21, 2022 | SOU EXTENSION 1 FILED |
| Tuesday, June 21, 2022 | TEAS EXTENSION RECEIVED |
| Tuesday, December 21, 2021 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, October 26, 2021 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, October 26, 2021 | PUBLISHED FOR OPPOSITION |
| Wednesday, October 6, 2021 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Thursday, September 16, 2021 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, September 15, 2021 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Tuesday, September 14, 2021 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, September 14, 2021 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Tuesday, September 14, 2021 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Tuesday, September 14, 2021 | NON-FINAL ACTION E-MAILED |
| Tuesday, September 14, 2021 | NON-FINAL ACTION WRITTEN |
| Tuesday, September 14, 2021 | ASSIGNED TO EXAMINER |
| Tuesday, May 25, 2021 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Saturday, May 22, 2021 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, February 25, 2021 | NEW APPLICATION ENTERED |