LENDING AS IT SHOULD BE. Trademark

Trademark Overview


On Thursday, June 27, 2013, a trademark application was filed for LENDING AS IT SHOULD BE. with the United States Patent and Trademark Office. The USPTO has given the LENDING AS IT SHOULD BE. trademark a serial number of 85971428. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, September 18, 2020. This trademark is owned by McLean Mortgage Corporation. The LENDING AS IT SHOULD BE. trademark is filed in the Insurance & Financial Services category with the following description:

Financial services, namely, mortgage planning; Financial services, namely, mortgage refinancing; Mortgage banking; Mortgage banking services, namely, origination, acquisition, servicing, securitization and brokerage of mortgage loans; Mortgage lending; Mortgage services, namely, buyer pre-qualification of mortgages for mortgage brokers and banks
lending as it should be.

General Information


Serial Number85971428
Word MarkLENDING AS IT SHOULD BE.
Filing DateThursday, June 27, 2013
Status710 - CANCELLED - SECTION 8
Status DateFriday, September 18, 2020
Registration Number4480710
Registration DateTuesday, February 11, 2014
Mark Drawing5000 - Drawing with word(s) / letter(s) / number(s) in Stylized form
Published for Opposition DateTuesday, November 26, 2013

Trademark Statements


Indication of Colors claimedThe color(s) gold is/are claimed as a feature of the mark.
Description of MarkThe mark consists of the words "lending as it should be" in gold script.
Goods and ServicesFinancial services, namely, mortgage planning; Financial services, namely, mortgage refinancing; Mortgage banking; Mortgage banking services, namely, origination, acquisition, servicing, securitization and brokerage of mortgage loans; Mortgage lending; Mortgage services, namely, buyer pre-qualification of mortgages for mortgage brokers and banks

Classification Information


International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes100, 101, 102
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, September 18, 2020
Primary Code036
First Use Anywhere DateMonday, February 1, 2010
First Use In Commerce DateMonday, February 1, 2010

Trademark Owner History


Party NameMcLean Mortgage Corporation
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressFairfax, VA 22030

Party NameMcLean Mortgage Corporation
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressFairfax, VA 22030

Party NameMcLean Mortgage Corporation
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressFairfax, VA 22030

Trademark Events


Event DateEvent Description
Friday, September 18, 2020CANCELLED SEC. 8 (6-YR)
Tuesday, February 4, 2020WITHDRAWAL OF ATTORNEY GRANTED
Tuesday, February 4, 2020TEAS WITHDRAWAL OF ATTORNEY RECEIVED
Monday, February 11, 2019COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Tuesday, February 11, 2014REGISTERED-PRINCIPAL REGISTER
Tuesday, November 26, 2013OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, November 26, 2013PUBLISHED FOR OPPOSITION
Wednesday, November 6, 2013NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Wednesday, October 16, 2013APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, October 8, 2013ASSIGNED TO EXAMINER
Wednesday, October 2, 2013TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, July 10, 2013NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM
Monday, July 1, 2013NEW APPLICATION ENTERED IN TRAM