LEADING THE AUTOMATION OF ADVERTISING Trademark

Trademark Overview


On Monday, June 2, 2014, a trademark application was filed for LEADING THE AUTOMATION OF ADVERTISING with the United States Patent and Trademark Office. The USPTO has given the LEADING THE AUTOMATION OF ADVERTISING trademark a serial number of 86298247. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, October 28, 2022. This trademark is owned by The Rubicon Project, Inc.. The LEADING THE AUTOMATION OF ADVERTISING trademark is filed in the Advertising, Business and Retail Services and Computer & Software Services & Scientific Services categories with the following description:

Providing advertising services and digital advertising services and distribution of advertising materials; providing advertising services and digital advertising services and distribution of advertising materials via the Internet, mobile, video, and other digital formats; ad serving, namely, placing advertisements, videos, and advertising content on websites for others using specialized computer software; digital advertising inventory management; data optimization in the nature of analysis of business data relating to advertising performance; providing advertising services and digital advertising services, namely, serving, targeting, and tracking of advertising materials; providing advertising services and digital advertising services, namely, tracking, reporting, and billing of advertising expenditures; providing advertising services and digital advertising services, namely, tracking, reporting, and quality certification of advertising performance

Providing online non-downloadable software for optimization of online advertising impressions, and participation in online advertising auctions and exchanges and also featuring real time bidding; providing on-line non-downloadable software for managing online advertisements featuring analytics and reporting, brand control, and general optimization of digital content via the Internet, mobile, wireless networks, and other digital formats; providing on-line non-downloadable software for ad-serving, tracking, and reporting services for advertisers and publishers; providing online non-downloadable software for on-line auction exchanges for buying and selling advertising space; providing online non-downloadable software for use in the optimization of on line advertising and participation in on line advertising auctions; providing online non-downloadable software for digital advertising inventory management, managing digital advertising representation, distribution, serving, audience targetin...
leading the automation of advertising

General Information


Serial Number86298247
Word MarkLEADING THE AUTOMATION OF ADVERTISING
Filing DateMonday, June 2, 2014
Status710 - CANCELLED - SECTION 8
Status DateFriday, October 28, 2022
Registration Number4937397
Registration DateTuesday, April 12, 2016
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, May 26, 2015

Trademark Statements


Goods and ServicesProviding advertising services and digital advertising services and distribution of advertising materials; providing advertising services and digital advertising services and distribution of advertising materials via the Internet, mobile, video, and other digital formats; ad serving, namely, placing advertisements, videos, and advertising content on websites for others using specialized computer software; digital advertising inventory management; data optimization in the nature of analysis of business data relating to advertising performance; providing advertising services and digital advertising services, namely, serving, targeting, and tracking of advertising materials; providing advertising services and digital advertising services, namely, tracking, reporting, and billing of advertising expenditures; providing advertising services and digital advertising services, namely, tracking, reporting, and quality certification of advertising performance
Goods and ServicesProviding online non-downloadable software for optimization of online advertising impressions, and participation in online advertising auctions and exchanges and also featuring real time bidding; providing on-line non-downloadable software for managing online advertisements featuring analytics and reporting, brand control, and general optimization of digital content via the Internet, mobile, wireless networks, and other digital formats; providing on-line non-downloadable software for ad-serving, tracking, and reporting services for advertisers and publishers; providing online non-downloadable software for on-line auction exchanges for buying and selling advertising space; providing online non-downloadable software for use in the optimization of on line advertising and participation in on line advertising auctions; providing online non-downloadable software for digital advertising inventory management, managing digital advertising representation, distribution, serving, audience targeting, tracking, billing, reporting and quality certification; providing temporary use of on-line non-downloadable cloud computing software for optimization of online advertising impressions, and participation in online advertising auctions and exchanges and also featuring real time bidding; providing temporary use of on-line non-downloadable cloud computing software for managing online advertisements featuring analytics and reporting, brand control, and general optimization of digital content via the Internet, mobile, wireless networks, and other digital formats; providing temporary use of on-line non-downloadable cloud computing software for ad-serving, tracking, and reporting services for advertisers and publishers; providing temporary use of on-line non-downloadable cloud computing software for on-line auction exchanges for buying and selling advertising space; providing temporary use of on-line non-downloadable cloud computing software for use in the optimization of on line advertising and participation in on line advertising auctions; providing temporary use of on-line non-downloadable cloud computing software for use digital advertising inventory management, managing digital advertising representation, distribution, serving, audience targeting, tracking, billing, reporting and quality certification; Platform as a service (PAAS) featuring computer software platforms for optimization of online advertising impressions, and participation in online advertising auctions and exchanges and also featuring real time bidding; Platform as a service (PAAS) featuring computer software platforms for managing online advertisements featuring analytics and reporting, brand control, and general optimization of digital content via the Internet, mobile, wireless networks, and other digital formats; Platform as a service (PAAS) featuring computer software platforms for ad-serving, tracking, and reporting services for advertisers and publishers; Platform as a service (PAAS) featuring computer software platforms for on-line auction exchanges for buying and selling advertising space; Platform as a service (PAAS) featuring computer software platforms for use in the optimization of on line advertising and participation in on line advertising auctions; Platform as a service (PAAS) featuring computer software platforms for use digital advertising inventory management, managing digital advertising representation, distribution, serving, audience targeting, tracking, billing, reporting and quality certification; providing an online non-downloadable Internet-based system application featuring technology enabling users to optimize online advertising impressions, and participate in online advertising auctions and exchanges and also featuring real time bidding; providing an online non-downloadable Internet-based system application featuring technology enabling users to manage online advertisements featuring analytics and reporting, brand control, and general optimization of digital content via the Internet, mobile, wireless networks, and other digital formats; providing an online non-downloadable Internet-based system application featuring technology enabling users to serve, track, and report ads for advertisers and publishers; providing an online non-downloadable Internet-based system application featuring technology enabling users to participate in on-line auction exchanges for buying and selling advertising space; providing an online non-downloadable Internet-based system application featuring technology enabling users to optimize online advertising and participate in online advertising auctions; providing an online non-downloadable Internet-based system application featuring technology enabling users to manage digital advertising including digital advertising inventory management and managing digital advertising representation, distribution, serving, audience targeting, tracking, billing, reporting and quality certification; providing an online non-downloadable cloud-based system application featuring technology enabling users to optimize online advertising impressions, and participate in online advertising auctions and exchanges and also featuring real time bidding; providing an online non-downloadable cloud-based system application featuring technology enabling users to manage online advertisements featuring analytics and reporting, brand control, and general optimization of digital content via the Internet, mobile, wireless networks, and other digital formats; providing an online non-downloadable cloud-based system application featuring technology enabling users to serve, track, and report ads for advertisers and publishers; providing an online non-downloadable cloud-based system application featuring technology enabling users to participate in on-line auction exchanges for buying and selling advertising space; providing an online non-downloadable cloud-based system application featuring technology enabling users to optimize online advertising and participate in online advertising auctions; providing an online non-downloadable cloud-based system application featuring technology enabling users to manage digital advertising including digital advertising inventory management and managing digital advertising representation, distribution, serving, audience targeting, tracking, billing, reporting and quality certification; providing on-line non-downloadable software for managing advertisements featuring analytics and reporting, brand control, and general optimization of content via video, television, cable, satellite, and radio; providing temporary use of on-line non-downloadable cloud computing software for managing online advertisements featuring analytics and reporting, brand control, and general optimization of digital content via video; Platform as a service (PAAS) featuring computer software platforms for managing online advertisements featuring analytics and reporting, brand control, and general optimization of digital content via video; providing an online non-downloadable Internet-based system application featuring technology enabling users to manage online advertisements featuring analytics and reporting, brand control, and general optimization of digital content via video; providing an online non-downloadable cloud-based system application featuring technology enabling users to manage online advertisements featuring analytics and reporting, brand control, and general optimization of digital content via video

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, October 28, 2022
Primary Code035
First Use Anywhere DateFriday, February 1, 2013
First Use In Commerce DateFriday, February 1, 2013

International Class042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software.
US Class Codes100, 101
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, October 28, 2022
Primary Code042
First Use Anywhere DateFriday, February 1, 2013
First Use In Commerce DateFriday, February 1, 2013

Trademark Owner History


Party NameThe Rubicon Project, Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressPlaya Vista, CA 90094

Party NameThe Rubicon Project, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressPlaya Vista, CA 90094

Party NameThe Rubicon Project, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressPlaya Vista, CA 90094

Trademark Events


Event DateEvent Description
Friday, October 28, 2022CANCELLED SEC. 8 (6-YR)
Monday, April 12, 2021COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Tuesday, April 12, 2016REGISTERED-PRINCIPAL REGISTER
Saturday, March 5, 2016NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Friday, March 4, 2016ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Thursday, February 25, 2016STATEMENT OF USE PROCESSING COMPLETE
Thursday, January 21, 2016USE AMENDMENT FILED
Thursday, February 25, 2016CASE ASSIGNED TO INTENT TO USE PARALEGAL
Thursday, January 21, 2016TEAS STATEMENT OF USE RECEIVED
Tuesday, July 21, 2015NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, May 26, 2015OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, May 26, 2015PUBLISHED FOR OPPOSITION
Wednesday, May 6, 2015NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Saturday, April 18, 2015LAW OFFICE PUBLICATION REVIEW COMPLETED
Saturday, April 18, 2015ASSIGNED TO LIE
Friday, March 27, 2015APPROVED FOR PUB - PRINCIPAL REGISTER
Saturday, March 7, 2015TEAS/EMAIL CORRESPONDENCE ENTERED
Friday, March 6, 2015CORRESPONDENCE RECEIVED IN LAW OFFICE
Friday, March 6, 2015TEAS RESPONSE TO OFFICE ACTION RECEIVED
Monday, September 8, 2014NOTIFICATION OF NON-FINAL ACTION E-MAILED
Monday, September 8, 2014NON-FINAL ACTION E-MAILED
Monday, September 8, 2014NON-FINAL ACTION WRITTEN
Wednesday, September 3, 2014ASSIGNED TO EXAMINER
Monday, June 16, 2014NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM
Thursday, June 5, 2014NEW APPLICATION ENTERED IN TRAM