| Description of Mark | The mark consists of two distinct visual components: (1) a stylized, abstract human figure icon rendered in two specific shades of blue and (2) the word mark "Leaders Life Insurance Company" in a third shade of dark blue, Hex #183883 / RGB (24, 56, 131). The font of the words is Open Sans, weight 600 (semibold) for the words "Leaders Life" and weight 400 (regular) for the words "Insurance Company". Words "Insurance Company" are substantially smaller than the words "Leaders Life" at approximately 40% of the cap height of the display text "Leaders Life" above it. The stylized human figure is composed of three geometric elements: (1) Head: A solid, filled circle positioned at the top-center of the icon. The circle is rendered in medium-dark blue: Hex #0C5CA1 / RGB(12, 92, 161). The circle represents the head of the human figure and is proportionally larger relative to the body elements, giving the figure a balanced, upright appearance; (2) Body / Wings — Upper Swoosh (Medium-Dark Blue): Immediately below and intersecting at the center of the figure, a single large curved, crescent-shaped swoosh extends from the upper-left to the lower-right of the icon. This swoosh is rendered in medium-dark blue: Hex #0C5CA1 / RGB(12, 92, 161), matching the head circle. The swoosh is thick at its left origin point, tapering to a curved, pointed tip on the right side. Its curvature is convex upward, suggesting an outstretched arm or wing raised toward the upper left; and (3) Body / Wings — Lower Swoosh (Sky Blue): A second curved, crescent-shaped swoosh extends from the lower-left to the upper-right of the icon, crossing behind or beneath the darker swoosh at the center intersection point. This swoosh is rendered in sky blue: Hex #1CA3E4 / RGB(28, 163, 228). It is similarly thick at its right origin point and tapers to a curved, pointed tip on the left. Its curvature is convex downward, mirroring the upper swoosh.The Overall Figure Composition is two crossing swooshes together form an "X" or winged cross shape centered below the head circle, evoking the posture of a human figure standing upright with both arms raised outward and upward in a celebratory, victorious, or triumphant stance — as if the figure is in motion, leaping, or welcoming. The overall silhouette loosely resembles the letter "X" surmounted by a circle. The medium-dark blue and sky blue swooshes create a layered, dimensional effect where the darker swoosh (#0C5CA1) appears to pass over or in front of the lighter swoosh (#1CA3E4) at their intersection. The icon is vertically oriented and occupies a space approximately square in proportion. There are no outlines, strokes, borders, or backgrounds.The layout and overall composition of the words and stylized figure is arranged in a horizontal lockup. The stylized human figure icon is positioned on the left of the words "Leaders Life" on the first line in Open Sans 600 font and "Insurance Company" on the second line in Open Sans 400 font. The Vertical center of the icon aligns approximately with the space between the two lines of text so that the icon's head aligns near the top of "Leaders Life" cap height. The total composition is wider than it is tall, in a landscape/horizontal orientation. |
| Indication of Colors claimed | The color(s) Sky blue HEX #1CA3E4/RGB (28, 163, 228); medium blue HEX #0C5CA1/RGB (12, 92, 161); and dark navy blue #183883 RGB (24, 56, 131) is/are claimed as a feature of the mark. |
