| Serial Number | 97711422 |
| Word Mark | LEAD |
| Filing Date | Friday, December 9, 2022 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, September 16, 2025 |
| Registration Number | 7950509 |
| Registration Date | Tuesday, September 16, 2025 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, August 13, 2024 |
| Goods and Services | Membership club services, namely, providing training to members in the field of life skills, personal development, interpersonal communication, goal setting, financial literacy, personal responsibility, time management, productivity, and habits for success; Professional coaching services to members of a program in the field of life skills, personal development, interpersonal communication, goal setting, financial literacy, personal responsibility, time management, productivity, habits for success, and problem solving; Providing education courses to members of a program in the field of life skills, personal development, interpersonal communication, goal setting, financial literacy, personal responsibility, time management, productivity, habits for success, and problem solving offered through online, non-downloadable videos and instructor assistance; Providing educational mentoring services to members of a program in the field of life skills, personal development, interpersonal communication, goal setting, financial literacy, personal responsibility, time management, productivity, habits for success, and problem solving |
| Goods and Services | Providing an interactive website featuring technology that allows users to track progress in completing educational activities via dashboards for use by students and parents and participate in incentive award programs to receive rewards for completing educational activities |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Saturday, January 7, 2023 |
| Primary Code | 041 |
| First Use Anywhere Date | Tuesday, May 19, 2020 |
| First Use In Commerce Date | Saturday, May 23, 2020 |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Saturday, January 7, 2023 |
| Primary Code | 042 |
| First Use Anywhere Date | Tuesday, March 5, 2024 |
| First Use In Commerce Date | Tuesday, March 5, 2024 |
| Party Name | Southwestern Advantage, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Nashville, TN 37214 |
| Party Name | Southwestern Advantage, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Nashville, TN 37214 |
| Party Name | Southwestern Advantage, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Nashville, TN 37214 |
| Event Date | Event Description |
| Saturday, September 9, 2023 | ASSIGNED TO EXAMINER |
| Tuesday, December 13, 2022 | NEW APPLICATION ENTERED |
| Saturday, January 7, 2023 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, May 20, 2024 | ASSIGNED TO LIE |
| Thursday, September 21, 2023 | NON-FINAL ACTION WRITTEN |
| Thursday, September 21, 2023 | NON-FINAL ACTION E-MAILED |
| Thursday, September 21, 2023 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Thursday, December 21, 2023 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Monday, May 20, 2024 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Monday, May 20, 2024 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Friday, July 5, 2024 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Friday, July 5, 2024 | EXAMINER'S AMENDMENT ENTERED |
| Monday, July 8, 2024 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, July 24, 2024 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, August 13, 2024 | PUBLISHED FOR OPPOSITION |
| Friday, July 5, 2024 | EXAMINERS AMENDMENT E-MAILED |
| Friday, July 5, 2024 | EXAMINERS AMENDMENT -WRITTEN |
| Tuesday, October 8, 2024 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, April 8, 2025 | USE AMENDMENT FILED |
| Tuesday, August 13, 2024 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, April 8, 2025 | TEAS STATEMENT OF USE RECEIVED |
| Thursday, August 28, 2025 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Tuesday, September 16, 2025 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, September 16, 2025 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
| Thursday, August 28, 2025 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Saturday, July 26, 2025 | STATEMENT OF USE PROCESSING COMPLETE |
| Saturday, July 26, 2025 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |