LAVAZZA. IT'S HOW YOU SAY COFFEE IN ITALIAN Trademark

Trademark Overview


On Friday, May 18, 2018, a trademark application was filed for LAVAZZA. IT'S HOW YOU SAY COFFEE IN ITALIAN with the United States Patent and Trademark Office. The USPTO has given the LAVAZZA. IT'S HOW YOU SAY COFFEE IN ITALIAN trademark a serial number of 79235911. The federal status of this trademark filing is CANCELLED - SECTION 71 as of Friday, October 31, 2025. This trademark is owned by LUIGI LAVAZZA S.p.A.. The LAVAZZA. IT'S HOW YOU SAY COFFEE IN ITALIAN trademark is filed in the Staple Food Products and Restaurant & Hotel Services categories with the following description:

Serving of food and drink; take-away restaurant services; cafes and coffee-bars; snack bar services; bars and restaurant services; self-service restaurant services; advisory services in the restaurant, cuisine prepared foods sector

Coffee; Roasted, powdered and granulated coffee blends; freeze-dried coffee; freeze-dried roasted, powdered and granulated coffee blends; decaffeinated coffee; [ unroasted artificial coffee; ] coffee extracts; coffee-based beverages; preparations for making coffee-based beverages; [ chocolate-based beverages; ] coffee capsules containing coffee for brewing; * coffee * flavourings, other than essential oils, for beverages [ ; coffee substitutes, namely, roasted barley and malt for use as substitutes for coffee ]
lavazza. it's how you say coffee in italian

General Information


Serial Number79235911
Word MarkLAVAZZA. IT'S HOW YOU SAY COFFEE IN ITALIAN
Filing DateFriday, May 18, 2018
Status709 - CANCELLED - SECTION 71
Status DateFriday, October 31, 2025
Registration Number5724358
Registration DateTuesday, April 16, 2019
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, January 29, 2019

Trademark Statements


Certificate of Correction for RegistrationIn the Statement, class 30 has been corrected per the Restriction dated 4/16/2020, and per the Fnote dated 7/27/2020.
Goods and ServicesServing of food and drink; take-away restaurant services; cafes and coffee-bars; snack bar services; bars and restaurant services; self-service restaurant services; advisory services in the restaurant, cuisine prepared foods sector
Goods and ServicesCoffee; Roasted, powdered and granulated coffee blends; freeze-dried coffee; freeze-dried roasted, powdered and granulated coffee blends; decaffeinated coffee; [ unroasted artificial coffee; ] coffee extracts; coffee-based beverages; preparations for making coffee-based beverages; [ chocolate-based beverages; ] coffee capsules containing coffee for brewing; * coffee * flavourings, other than essential oils, for beverages [ ; coffee substitutes, namely, roasted barley and malt for use as substitutes for coffee ]

Classification Information


International Class030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice.
US Class Codes046
Class Status CodeF - NOT AVAILABLE
Class Status DateFriday, October 31, 2025
Primary Code030
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class043 - Services for providing food and drink; temporary accommodations.
US Class Codes100, 101
Class Status CodeF - NOT AVAILABLE
Class Status DateFriday, October 31, 2025
Primary Code043
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameLUIGI LAVAZZA S.p.A.
Party Type30 - Original Registrant
Legal Entity Type09 - Joint Stock Company
AddressTorino I10152
IT

Party NameLUIGI LAVAZZA S.p.A.
Party Type20 - Owner at Publication
Legal Entity Type09 - Joint Stock Company
AddressTorino I10152
IT

Party NameLUIGI LAVAZZA S.p.A.
Party Type10 - Original Applicant
Legal Entity Type09 - Joint Stock Company
AddressTorino I10152
IT

Trademark Events


Event DateEvent Description
Thursday, July 5, 2018SN ASSIGNED FOR SECT 66A APPL FROM IB
Saturday, July 7, 2018NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Wednesday, July 11, 2018APPLICATION FILING RECEIPT MAILED
Monday, September 10, 2018ASSIGNED TO EXAMINER
Thursday, September 13, 2018NON-FINAL ACTION WRITTEN
Friday, September 14, 2018NON-FINAL ACTION (IB REFUSAL) PREPARED FOR REVIEW
Tuesday, September 18, 2018REFUSAL PROCESSED BY MPU
Tuesday, September 18, 2018NON-FINAL ACTION MAILED - REFUSAL SENT TO IB
Sunday, October 7, 2018REFUSAL PROCESSED BY IB
Thursday, December 13, 2018PAPER RECEIVED
Tuesday, December 18, 2018ASSIGNED TO LIE
Wednesday, December 19, 2018CORRESPONDENCE RECEIVED IN LAW OFFICE
Wednesday, December 19, 2018AMENDMENT FROM APPLICANT ENTERED
Wednesday, December 19, 2018APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, January 9, 2019NOTICE OF PUBLICATION
Wednesday, January 9, 2019NOTICE OF START OF OPPOSITION PERIOD CREATED, TO BE SENT TO IB
Wednesday, January 9, 2019NOTIFICATION OF POSSIBLE OPPOSITION SENT TO IB
Friday, January 25, 2019NOTIFICATION PROCESSED BY IB
Tuesday, January 29, 2019PUBLISHED FOR OPPOSITION
Tuesday, April 16, 2019REGISTERED-PRINCIPAL REGISTER
Tuesday, July 16, 2019FINAL DISPOSITION NOTICE CREATED, TO BE SENT TO IB
Friday, August 9, 2019GENERIC MADRID TRANSACTION CREATED
Friday, August 9, 2019GENERIC MADRID TRANSACTION SENT TO IB
Friday, October 4, 2019FINAL DECISION TRANSACTION PROCESSED BY IB
Friday, April 17, 2020LIMITATION OF GOODS RECEIVED FROM IB
Thursday, July 9, 2020POST REGISTRATION ACTION CORRECTION
Tuesday, July 21, 2020OTQR WITHDRAWAL FROM PUBLICATION
Tuesday, July 28, 2020CORRECTION UNDER SECTION 7 - PROCESSED
Friday, July 31, 2020ON HOLD - ELECTRONIC RECORD REVIEW REQUIRED
Monday, October 5, 2020LIMITATION FROM THE IB EXAMINED AND ENTERED
Friday, October 31, 2025CANCELLED SECTION 71