| Description of Mark | The mark consists of the words "LA MECCANICA DELLE EMOZIONI" in script. To the right of the wording is a circle with inner borders containing the words "ALFA ROMEO" in uppercase letters. A stylized cross and snake and a crown appear within the inner borders against a shaded background. |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | ADVERTISING, BUSINESS MANAGEMENT; BUSINESS ADMINISTRATION; CLERICAL SERVICES; BILL-POSTING; RENTAL OF ADVERTISING TIME ON COMMUNICATION MEDIA; COMMERCIAL INFORMATION AGENCY; ADVERTISING AGENCY; IMPORT-EXPORT AGENCY SERVICES; UPDATING OF ADVERTISING MATERIAL; COMMERCIAL ADMINISTRATION OF LICENSE OF GOODS AND SERVICES OF OTHERS; COST PRICE ANALYSIS; COMMERCIAL AND INDUSTRIAL MANAGEMENT ASSISTANCE; PROFESSIONAL BUSINESS CONSULTING; BUSINESS MANAGEMENT CONSULTATIONS; DISSEMINATION OF ADVERTISEMENTS; SAMPLE DISTRIBUTION; DEMONSTRATION OF GOODS, DIRECT MAIL ADVERTISING; COMPILATION OF STATISTICS FOR BUSINESS OR COMMERCIAL PURPOSE; COMPUTERIZED FILE MANAGEMENT; BUSINESS INFORMATION; COMMERCIAL INFORMATION AND ADVICE FOR CONSUMERS; BUSINESS INVESTIGATIONS; LAYOUT SERVICES FOR ADVERTISING PURPOSES; RENTAL OF ADVERTISING SPACE; MARKETING; PUBLICITY MATERIAL RENTAL; ORGANIZATION OF EXHIBITIONS FOR COMMERCIAL OR ADVERTISING PURPOSES; ORGANIZATION OF TRADE FAIRS FOR COMMERCIAL OR ADVERTISING PURPOSES; ORGANIZATION OF FASHION SHOWS FOR PROMOTIONAL PURPOSES; BUSINESS EFFICIENCY EXPERT SERVICES; ADVERTISING SERVICES, NAMELY, ADVERTISING OF GOODS OF OTHERS ON COMMUNICATION MEDIA, FOR RETAIL PURPOSES; ECONOMIC FORECASTING, PRODUCTION OF ADVERTISING FILMS; BUSINESS MANAGEMENT ASSISTANCE; SALES PROMOTION FOR OTHERS; PUBLICATION OF PUBLICITY TEXTS; ADVERTISING; ON-LINE ADVERTISING ON A COMPUTER NETWORK; ADVERTISING BY MAIL ORDER; PREPARATION OF PUBLICITY TEXTS; RADIO ADVERTISING; TELEVISION ADVERTISING COMPILATION OF INFORMATION INTO COMPUTER DATABASES; BUSINESS INQUIRIES; PERSONNEL RECRUITMENT; WRITING OF PUBLICITY TEXTS; PUBLIC RELATIONS SERVICES; SPONSORSHIP SEARCH; BUSINESS RESEARCH, NAMELY, DATA SEARCH IN COMPUTER FILES FOR OTHERS IN THE FIELD OF BUSINESS ADVERTISING; MARKET RESEARCH, BUSINESS RESEARCH; DOCUMENT REPRODUCTION; PROCUREMENT SERVICES FOR THIRD PARTIES, NAMELY, ACQUISITION OF AUTOMOBILES FOR OTHER COMPANIES; PRICE COMPARISON SERVICES; BUSINESS MANAGEMENT AND ORGANIZATION CONSULTANCY; BUSINESS ORGANIZATION CONSULTING; ADVISORY SERVICES FOR BUSINESS MANAGEMENT; NEWS CLIPPING SERVICES; OUTSOURCING SERVICES; TELEMARKETING SERVICES; PROVIDING A SEARCHABLE ONLINE ADVERTISING GUIDE FEATURING THE GOODS OF OTHERS ON THE INTERNET AND PROVIDING A MEANS FOR PURCHASING THOSE GOODS ALSO VIA THE INTERNET; RETAIL STORE SERVICES, AND ONLINE RETAIL STORE SERVICES FEATURING A VARIETY OF CONSUMER GOODS OF OTHERS, NAMELY, VEHICLES, THEIR PARTS AND VEHICLE ACCESSORIES, SPECTACLES, CASES AND ACCESSORIES FOR GLASSES, HEAD PROTECTION GEAR, NAMELY, PROTECTIVE HELMETS FOR SPORTS, CASES FOR TELEPHONES, TABLET AND LAPTOPS, VIDEO GAMES, SOUND RECORDING DISKS, NAMELY, COMPACT DISK, DVDS AND OTHER DIGITAL RECORDING CARRIERS, STROLLERS, BICYCLES, TIME CLOCKS, KEY RINGS, PASTE JEWELLERY, JEWELLERY, BOOKS, PRINTED PUBLICATIONS, NAMELY, MAGAZINES, NEWSPAPERS, JOURNALS AND POSTERS, STATIONERY, LEATHER GOODS, NAMELY, BAGS, HOLDALLS, BACKPACKS, CLOTHING AND CLOTHING ACCESSORIES, FOOTWEAR AND HEADGEAR, CLOTHING AND CLOTHING ACCESSORIES FOR SPORTS, GAMES, TOYS, TOY MODELS CARS, APPLIANCES FOR GYMNASTIC AND SPORT; PUBLIC OPINION POLLING, BUSINESS APPRAISAL, MARKET STUDIES, WORD PROCESSING, AUCTIONEERING SERVICES |
| Goods and Services | VEHICLES, NAMELY, AUTOMOBILES; APPARATUS FOR LOCOMOTION BY LAND, NAMELY, AUTOMOBILES; APPARATUS FOR LOCOMOTION BY AIR, NAMELY, AIRPLANES; APPARATUS FOR LOCOMOTION BY WATER, NAMELY, BOATS; CIGAR LIGHTERS FOR AUTOMOBILES; COUPLINGS FOR LAND VEHICLES; AIR BAGS AS SAFETY DEVICES FOR AUTOMOBILES; TRANSMISSION SHAFTS FOR LAND VEHICLES; CAR SUN BLINDS; AMBULANCES; SUSPENSION SHOCK ABSORBERS FOR AUTOMOBILES; BRAKE SHOES FOR VEHICLES; ANTI-THEFT DEVICES FOR VEHICLES; CABLE TRANSPORT APPARATUS AND INSTALLATIONS, NAMELY, CABLE CARS; HEAD-RESTS FOR VEHICLE SEATS; AXLES FOR VEHICLES; TRAILER HITCHES FOR VEHICLES; SPORTS CARS; MOTOR COACHES; RECREATIONAL VEHICLES, NAMELY, CAMPERS; MOTOR COACHES; CARS; PANNIERS ADAPTED FOR CYCLES; TORSION BARS FOR VEHICLES; STRUCTURAL PARTS FOR LORRIES, NAMELY, TIPPING BODIES FOR LORRIES; BICYCLES; CONNECTING RODS FOR LAND VEHICLES, OTHER THAN PARTS OF MOTORS AND ENGINES; SADDLEBAGS ADAPTED FOR BICYCLES; GEARBOXES FOR LAND VEHICLES; INNER TUBES FOR BICYCLES, CYCLES; INNER TUBES FOR PNEUMATIC TIRES; VANS; TRUCKS; BELLS FOR BICYCLES, CYCLES; HOODS FOR VEHICLES; HOODS FOR VEHICLE ENGINES; FITTED COVERS FOR BABY CARRIAGES; CARAVANS; GARDEN HOSE CARTS; FORK LIFT TRUCKS; TILT TRUCKS; HANDLING CARTS; CARTS; MOTORIZED GOLF CARTS; BODIES FOR VEHICLES; AUTOMOBILE BODIES; BABY CARRIAGES; CRANKCASES FOR LAND VEHICLE COMPONENTS, OTHER THAN FOR ENGINES; CAISSONS; ANTI-SKID CHAINS FOR VEHICLES; CHAINS FOR BICYCLES, CYCLES; TRANSMISSION CHAINS FOR LAND VEHICLES; AUTOMOBILE CHAINS; BICYCLE STANDS; CYCLE STANDS; BRAKE BLOCKS FOR LAND VEHICLES; RIMS FOR VEHICLE WHEELS; TIRES FOR VEHICLE WHEELS; TIRES FOR MOTOR VEHICLES; BASKETS ADAPTED FOR BICYCLES; ANTI-SKID SPIKES FOR. TIRES; CYCLE CARS, NAMELY, SIDE CARS; MOPEDS; SECURITY HARNESS FOR VEHICLE SEATS, NAMELY, SEAT BELTS; TREADS FOR RETREADING TIRES FOR VEHICLES; HYDRAULIC CIRCUITS FOR VEHICLES; TORQUE CONVERTERS FOR LAND VEHICLES; PNEUMATIC TIRE CASINGS; SPARE WHEEL COVERS; RIMS FOR WHEELS OF BICYCLES, CYCLES; REDUCTION GEARS FOR LAND VEHICLES; HUB CAPS; VEHICLE BRAKE DISCS; ANTI-GLARE DEVICES FOR VEHICLES, NAMELY, SUN SHIELDS AND VISORS FOR MOTOR CARS; TIRES; HEADLIGHT WIPERS; SADDLE COVERS FOR BICYCLES OR MOTORCYCLES; FITTED SEAT COVERS FOR VEHICLES; COVERS FOR VEHICLE STEERING WHEELS; FITTED VEHICLE COVERS; BRAKES FOR BICYCLES, CYCLES; BRAKES FOR VEHICLES; CLUTCHES FOR LAND VEHICLES; DELIVERY TRICYCLES; BRAKE FACINGS FOR VEHICLES; UPHOLSTERY FOR VEHICLES; HYDROPLANES; SEAPLANES; DIRECTION SIGNALS FOR BICYCLES; DIRECTION SIGNALS FOR VEHICLES; GEARS FOR BICYCLES; GEARING FOR LAND VEHICLES; SPRINKLING TRUCKS; MOTORS FOR LAND VEHICLES; CRANKS FOR CYCLES; HANDLE BARS FOR BICYCLES, CYCLES; PROPULSION MECHANISMS FOR LAND VEHICLES, NAMELY, MOTORS FOR LAND VEHICLES; TRANSMISSIONS FOR LAND VEHICLES; SHOCK ABSORBING SPRINGS FOR VEHICLES; VEHICLE SUSPENSION SPRINGS; SCOOTERS; SIDE CARS; MOTORBIKES; JET ENGINES FOR LAND VEHICLES; ELECTRIC MOTORS FOR LAND VEHICLES; MOTORCYCLE ENGINES; MOTORS FOR LAND VEHICLES; HUBS FOR VEHICLE WHEELS; HUBS FOR BICYCLE WHEELS; PORTHOLES; MOTOR COACHES; HOT AIR BALLOONS; AIRSHIPS; LAND VEHICLE PARTS, NAMELY, WINDSHIELDS; PARACHUTES; MUDGUARDS; MOTORCYCLE MUDGUARDS; VEHICLE BUMPERS; BUMPERS FOR AUTOMOBILES; BRAKE PADS FOR AUTOMOBILES; PEDALS FOR BICYCLES; BALANCE WEIGHTS FOR VEHICLE WHEELS; TIRES FOR BICYCLES, CYCLES; VEHICLES TIRES; PUMPS, NAMELY, AIR PUMPS FOR BICYCLES, CYCLES; SKI CARRIERS FOR USE ON VEHICLES; LUGGAGE CARRIERS FOR VEHICLES; DOORS FOR VEHICLES TAILGATES FOR TRUCKS; VEHICLE RUNNING BOARDS; VEHICLE WHEEL SPOKES; SPOKES FOR BICYCLES, CYCLES; AXLE JOURNALS, NAMELY, AXLES FOR VEHICLES; LUGGAGE NETS FOR VEHICLES; DRESS GUARDS FOR BICYCLES, CYCLES; REARVIEW MIRRORS; RECREATIONAL VEHICLES, NAMELY, TRAVEL TRAILERS; TIRE PATCHES; WHEELS FOR TROLLEYS; WHEELS FOR LAND VEHICLES; FREEWHEELS FOR BICYCLES; WHEELS FOR BICYCLES, CYCLES; TILTING-CARTS; REPAIR KITS FOR INNER TUBES COMPRISED OF TIRE REPAIR PATCHES; SAFETY SEATS FOR CHILDREN, FOR VEHICLES; VEHICLE SEATS; HORNS FOR VEHICLES; ANTI-THEFT ALARMS FOR VEHICLES; REVERSING ALARMS FOR VEHICLES; BICYCLE SEATS; SADDLES FOR BICYCLES, MOTORCYCLES; KICKSTANDS FOR BICYCLES; SPOILERS FOR VEHICLES; TREADS FOR RETREADING TIRES; GAS TANKS FOR LAND VEHICLES; VEHICLE CHASSIS; AUTOMOBILE CHASSIS; FRAMES FOR BICYCLES, MOTORCYCLES; SPOKE CLIPS FOR WHEELS; WINDSCREEN WIPERS; TRACTORS; UNDERCARRIAGES FOR VEHICLES; TRICYCLES; TUBELESS TIRES FOR BICYCLES, CYCLES; TURBINES FOR LAND VEHICLES; VALVES FOR VEHICLE TIRES; AIR CUSHION VEHICLES; SNOWMOBILES; SELF-PROPELLED ELECTRIC VEHICLES; REFRIGERATED VEHICLES; MILITARY VEHICLES FOR TRANSPORT; REMOTE CONTROL VEHICLES, OTHER THAN TOYS, NAMELY, REMOTE CONTROLLED AUTOMOBILES; WINDOWS FOR VEHICLES; STEERING WHEELS FOR VEHICLES |
| Translation of Words in Mark | The English translation of the words "LA MECCANICA DELLE EMOZIONI" in the mark is "THE MECHANICS OF EMOTION". |
