LA JOLLA TORTILLERIA Trademark
Trademark Overview
On Friday, September 19, 2025, a trademark application was filed for LA JOLLA TORTILLERIA with the United States Patent and Trademark Office. The USPTO has given the LA JOLLA TORTILLERIA trademark a serial number of 99402435. The federal status of this trademark filing is NON-FINAL ACTION - MAILED as of Thursday, February 26, 2026. This trademark is owned by Carlos David Torres. The LA JOLLA TORTILLERIA trademark is filed in the Staple Food Products category with the following description:
Tortilla chips; Tortilla shells; Tortillas; Frozen tortillas; Tortilla dough mix; Corn flour; Flour; Flour-based chips; Corn-based chips; Taco chips; Corn chips
General Information
| Serial Number | 99402435 |
| Word Mark | LA JOLLA TORTILLERIA |
| Filing Date | Friday, September 19, 2025 |
| Status | 641 - NON-FINAL ACTION - MAILED |
| Status Date | Thursday, February 26, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | NOT AVAILABLE |
Trademark Statements
| Description of Mark | The mark consists of The La Jolla Tortilleria logo showcases a vibrant and inviting design built around the image of a stylized ear of corn. The kernels are depicted in a rich yellow-gold (Pantone 123 C / HEX #FFC72C), representing the heart of tortilla making and symbolizing warmth, tradition, and nourishment. Surrounding the kernels, bold husks and leaves in green (Pantone 354 C / HEX #009739) create a sense of freshness, growth, and authenticity. Two upward-curving green leaves extend above the corn, adding a natural and balanced frame to the design. The company name “La Jolla” is prominently displayed across the corn in a flowing, cursive script in green, while the word “Tortilleria” appears just below in a strong block font in yellow-gold, tying the typography directly to the corn itself. A clean white background ensures the design remains crisp and modern, allowing the green and yellow tones to stand out boldly. Altogether, the use of these colors conveys freshness, quality, and tradition, perfectly embodying the spirit of the tortilleria. |
| Goods and Services | Tortilla chips; Tortilla shells; Tortillas; Frozen tortillas; Tortilla dough mix; Corn flour; Flour; Flour-based chips; Corn-based chips; Taco chips; Corn chips |
| Indication of Colors claimed | The color(s) green HEX #009739, yellow HEX #FFC72C is/are claimed as a feature of the mark. |
Classification Information
| International Class | 030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice. |
| US Class Codes | 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, September 19, 2025 |
| Primary Code | 030 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | Carlos David Torres |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Huntington Park, CA 90255
US |
Trademark Events
| Event Date | Event Description |
| Friday, September 19, 2025 | NEW APPLICATION ENTERED |
| Friday, September 19, 2025 | APPLICATION FILING RECEIPT MAILED |
| Thursday, February 12, 2026 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, February 12, 2026 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Friday, February 13, 2026 | ASSIGNED TO EXAMINER |
| Thursday, February 26, 2026 | NON-FINAL ACTION WRITTEN |
| Thursday, February 26, 2026 | NON-FINAL ACTION E-MAILED |
| Thursday, February 26, 2026 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
