| Serial Number | 90536274 |
| Word Mark | LA CHONA HECHO POR MEXICANOS · AUTHENTIC MEXICAN CHEESE FRESCO DE LA HACIENDA |
| Filing Date | Friday, February 19, 2021 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, May 23, 2023 |
| Registration Number | 7062725 |
| Registration Date | Tuesday, May 23, 2023 |
| Mark Drawing | 3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, May 3, 2022 |
| Description of Mark | The mark consists of a green circle, inside of which appears an incomplete white circle, inside of which appears a tan circle, inside of which appears the wording "FRESCO DE LA HACIENDA" in stylized green title case lettering, below which appears a short curved green line on either edge of the tan circle, and, at the top of the tan circle, above the wording "FRESCO" appears a cow in black, white and pink standing behind a quadrilateral shape with curved sides outlined in black. The stylized words "La Chona" appear in black title case lettering inside a white banner that is outlined in black. Under the banner the stylized wording "Hecho Por Mexicanos" and "Authentic Mexican Cheese" appears in black and is separated by a raised black period. |
| Goods and Services | Cheese, Panela cheese, cotija cheese, Oaxaca cheese, soft cheese, Cheese spreads, Cheese food, Cheese curds, Cheese containing spices, Cheese containing herbs |
| Indication of Colors claimed | The color(s) pink, green, white, black and tan is/are claimed as a feature of the mark. |
| Translation of Words in Mark | The English translation of "FRESCO DE LA HACIENDA" and "HECHO POR MEXICANOS" in the mark is "FRESH FROM THE HACIENDA" and "MADE BY MEXICANS". |
| Disclaimer with Predetermined Text | "HECHO POR MEXICANOS", "AUTHENTIC MEXICAN CHEESE", AND "FRESCO DE LA HACIENDA" |
| International Class | 029 - Meat, fish, poultry and game; meat extracts; preserved, frozen, dried and cooked fruits and vegetables; jellies, jams, compotes; eggs, milk and milk products; edible oils and fats. |
| US Class Codes | 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, May 21, 2021 |
| Primary Code | 029 |
| First Use Anywhere Date | Thursday, April 30, 2020 |
| First Use In Commerce Date | Thursday, April 30, 2020 |
| Party Name | SIGMA ALIMENTOS EXTERIOR, S.L.U |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | ALCOBENDAS (MADRID) 28109 ES |
| Party Name | SIGMA ALIMENTOS EXTERIOR, S.L.U |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | ALCOBENDAS (MADRID) 28109 ES |
| Party Name | SIGMA ALIMENTOS EXTERIOR, S.L.U |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | ALCOBENDAS (MADRID) 28109 ES |
| Event Date | Event Description |
| Tuesday, May 23, 2023 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
| Tuesday, May 23, 2023 | REGISTERED-PRINCIPAL REGISTER |
| Thursday, April 20, 2023 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Wednesday, April 19, 2023 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Saturday, March 18, 2023 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Saturday, March 18, 2023 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Friday, March 17, 2023 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Wednesday, January 4, 2023 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Wednesday, January 4, 2023 | NON-FINAL ACTION E-MAILED |
| Wednesday, January 4, 2023 | SU - NON-FINAL ACTION - WRITTEN |
| Monday, December 5, 2022 | STATEMENT OF USE PROCESSING COMPLETE |
| Monday, November 14, 2022 | USE AMENDMENT FILED |
| Thursday, December 1, 2022 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Monday, November 14, 2022 | TEAS STATEMENT OF USE RECEIVED |
| Tuesday, June 28, 2022 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, May 3, 2022 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, May 3, 2022 | PUBLISHED FOR OPPOSITION |
| Wednesday, April 13, 2022 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Monday, March 28, 2022 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Sunday, March 27, 2022 | ASSIGNED TO LIE |
| Friday, March 25, 2022 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Friday, March 25, 2022 | EXAMINER'S AMENDMENT ENTERED |
| Friday, March 25, 2022 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Friday, March 25, 2022 | EXAMINERS AMENDMENT E-MAILED |
| Friday, March 25, 2022 | EXAMINERS AMENDMENT -WRITTEN |
| Thursday, March 24, 2022 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Wednesday, March 23, 2022 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, March 23, 2022 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Friday, September 24, 2021 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Friday, September 24, 2021 | NON-FINAL ACTION E-MAILED |
| Friday, September 24, 2021 | NON-FINAL ACTION WRITTEN |
| Tuesday, September 14, 2021 | ASSIGNED TO EXAMINER |
| Saturday, May 22, 2021 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Friday, May 21, 2021 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, February 23, 2021 | NEW APPLICATION ENTERED |