| Description of Mark | The mark consists of Icon Design: The icon for KUBO is a stylized representation of the letter "K," designed to evoke multiple symbolic interpretations. The shape suggests butterfly wings, a pillow (symbolizing sleep), a cloud (symbolizing rest/dreaming), and an infinity symbol (representing the cycles of day and night). The design further incorporates references to origami, highlighting an Asian aesthetic and connoting lightness, folding forms, and elegance. Additionally, the icon conveys themes of connectivity, reflecting neural networks, computer networks, mobile applications, and their integration. The icon also integrates elements derived from the anatomy of the letters in the trade name "KUBO." Specifically, it highlights the bifurcation of components from a vertical stem, seen in the diagonal and open structure of the "K" and the rounded and closed form of the "B." This interplay of forms creates an organic resemblance to natural patterns, such as the vein structure of a leaf, and reinforces a connection to nature. Word Mark - KUBO: The name "KUBO" is a deliberate play on the word "cube," invoking geometric simplicity and abstraction, as well as the concept of a "house" or "small dwelling unit," such as a rectilinear pod. The inclusion of the root "cub" suggests a youthful or diminutive quality, akin to a bear or lion cub, further emphasizing smallness and compactness. The "-o" suffix amplifies this connotation, drawing on linguistic patterns in Romance languages where diminutive forms (e.g., -ino, -ito) imply smallness or endearment. The name "KUBO" is intentionally evocative of Asian, Brazilian, and Scandinavian cultural influences, aligning with the "Japandi" aesthetic-a blend of Japanese minimalism, Scandinavian functionality, and organic modernism. Each of the four letters is built from a typeface which frames the individual letters within a square, giving close to equal weight to the vertical and horizontal dimension, similar to Japanese block print and Scandinavian folk art. There is also a slight tilde in the segment of the K and the B, to add playfulness and an organic quality. This cultural reference is also supported by the name's succinct, phonetic qualities: strong consonants paired with long vowels mirror the simplicity of tech products and robotic names. The "bo" digraph connects to "robot," derived from the Slavic "robota," meaning servitude or service, which complements KUBO's positioning within the hospitality service industry. Distinctiveness: The combination of the stylized icon and the word "KUBO" embodies the brand's core identity as a pod hotel inspired by Asian and Scandinavian sensibilities. The mark captures the essence of compact, efficient, and restful accommodations while remaining playful and inviting. It is an inherently distinctive mark that uniquely represents a hospitality brand offering small but functional, tech-forward spaces designed for relaxation and connectivity.. |
| Goods and Services | Hotel accommodation and restaurant services; Hotel accommodation services; Hotel accommodation services for guests; Hotel accommodation, bar and restaurant services; Hotel accommodation, motel, restaurant, bar and catering services; Hotel accommodation, restaurant and bar services; Hotel accommodation, restaurant and catering services; Hotel catering services; Hotel restaurant services; Hotel room booking; Hotel room booking services; Hotel room reservation; Advisory services relating to the provision of temporary lodgings; Agency services for booking hotel accommodation; Agency services for booking accommodation in hotels; Arranging hotel accommodation; Arranging of temporary lodgings; Arranging temporary lodgings; Booking agency services for hotel accommodation; Booking agency services for accommodation in hotels; Booking of hotel rooms; Booking of temporary lodging; Booking of temporary lodging provided by tourist agencies; Catering services for hotels; Charitable services, namely, providing orphanage services in the nature of temporary lodging and shelter for children; Charitable services, namely, providing temporary shelter for the homeless; Consultancy and advisory services relating to the provision of temporary lodgings; Consultancy services relating to the provision of temporary lodgings; Consulting services in the field of providing temporary housing for people who are homeless or at risk of homelessness; Health resort services, namely, providing food and lodging that specialize in promoting patrons' general health and well-being; Making hotel reservations for others; Making reservations and bookings for others for accommodations and meals at hotel; Making reservations and bookings for temporary lodging; Pet hotel accommodation services; Private residence club services, namely, providing club members temporary accommodations in company owned or leased private residences; Providing hotel accommodation; Providing hotel accommodation information via a website; Providing a website for making reservations and booking of eco-lodging; Providing accommodation in hotels and motels; Providing exhibition facilities in hotels; Providing extended-stay hotel accommodations; Providing food, drink and temporary lodgings at country clubs; Providing independent living residences; Providing independent living residences and living facilities; Providing independent living residences for veterans or homeless; Providing information and advice on hotel accommodations and restaurants to tourists and business travelers; Providing information in the field of hotel accommodation services; Providing information in the field of hotel accommodation services via a website; Providing information in the field of hotel catering services; Providing information in the field of hotel catering services via a website; Providing information in the field of temporary lodging and accommodations; Providing information in the field of temporary lodging and accommodations for guests; Providing on-line reviews of hotel rooms; Providing on-line reviews of restaurants and hotels; Providing online reservations and bookings for temporary lodging and accommodations; Providing online reservations and bookings for temporary lodging and accommodations for guests; Providing online reviews of hotel rooms; Providing personalized information about hotel accommodations and temporary accommodations for travel via the Internet; Providing temporary lodging; Providing temporary lodging at holiday camps; Providing temporary lodging for charitable purposes; Providing temporary lodgings; Providing temporary accommodation at hotel; Providing temporary housing accommodations for women in crisis, for homeless women, and for women transitioning out of incarceration back into mainstream society; Providing temporary lodging services in the nature of a condominium hotel; Providing travel lodging information services and travel lodging booking agency services for travelers; Provision of hotel accommodation; Provision of exhibition facilities in hotels; Provision of temporary lodging; Provision of temporary lodging for charitable purposes; Provision of temporary lodgings; Rental of curtains for hotels; Rental of furniture for hotels; Rental of lighting apparatus for decorating private residences; Rental of lighting apparatus for hotel; Rental of wall hangings for hotels; Reservation of hotel rooms; Reservation of hotel rooms for travelers; Reservation of hotel rooms for travellers; Residential hotel accommodation services; Resort hotel accommodation services; Resort lodging services; Supplying meals to the homeless or underprivileged; Temporary lodging services provided by holiday camps; Travel agency services for making hotel reservations; Travel agency services, namely, making reservations and booking for temporary lodging for other travel agencies, travel suppliers, and corporations, via on-line computer networks |
