| Serial Number | 98905130 |
| Word Mark | KRISPY KREME REWARDS |
| Filing Date | Monday, December 16, 2024 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, December 23, 2025 |
| Registration Number | 8074167 |
| Registration Date | Tuesday, December 23, 2025 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, November 4, 2025 |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| NOT AVAILABLE | "REWARDS" |
| Goods and Services | Downloadable software in the nature of an application for mobile devices, mobile phones and other devices that allows consumers to redeem rewards, to place food and beverage orders, to access menu items and store locations, to pay for purchase via a mobile application, and to access, monitor, and manage their loyalty program participation, loyalty point balances, and funds in stored value accounts |
| Description of Mark | The mark consists of the words Krispy Kreme Rewards inside of a bow design with a doughnut shape on top; a heart design on top of the doughnut. |
| Goods and Services | Administration of a customer loyalty program which provides registered customers with free and discounted menu items; administration of an incentive reward program that allows customers to earn points or rewards based on purchases of menu items |
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, December 16, 2024 |
| Primary Code | 009 |
| First Use Anywhere Date | Tuesday, April 23, 2024 |
| First Use In Commerce Date | Tuesday, April 23, 2024 |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, December 16, 2024 |
| Primary Code | 035 |
| First Use Anywhere Date | Tuesday, April 23, 2024 |
| First Use In Commerce Date | Tuesday, April 23, 2024 |
| Party Name | HDN Development Corporation |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Winston-Salem, NC 27103 |
| Party Name | HDN Development Corporation |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Winston-Salem, NC 27103 |
| Party Name | HDN Development Corporation |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Winston-Salem, NC 27103 |
| Event Date | Event Description |
| Monday, December 16, 2024 | NEW APPLICATION ENTERED |
| Wednesday, February 12, 2025 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Wednesday, February 12, 2025 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Wednesday, February 12, 2025 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Wednesday, February 12, 2025 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Wednesday, February 12, 2025 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Friday, May 23, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, May 23, 2025 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Tuesday, June 3, 2025 | ASSIGNED TO EXAMINER |
| Wednesday, June 11, 2025 | NON-FINAL ACTION WRITTEN |
| Wednesday, June 11, 2025 | NON-FINAL ACTION E-MAILED |
| Wednesday, June 11, 2025 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Monday, August 11, 2025 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Monday, August 11, 2025 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Monday, August 11, 2025 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Friday, October 3, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, October 29, 2025 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, November 4, 2025 | PUBLISHED FOR OPPOSITION |
| Tuesday, November 4, 2025 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, December 23, 2025 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, December 23, 2025 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |