| Serial Number | 98905107 |
| Word Mark | KRISPY KREME REWARDS |
| Filing Date | Monday, December 16, 2024 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, September 9, 2025 |
| Registration Number | 7934954 |
| Registration Date | Tuesday, September 9, 2025 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, July 22, 2025 |
| Description of Mark | The mark consists of the words Krispy Kreme Rewards to the right of a doughnut design with a heart shape on top of doughnut. |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | Administration of a customer loyalty program which provides registered customers with free and discounted menu items; administration of an incentive reward program that allows customers to earn points or rewards based on purchases of menu items |
| NOT AVAILABLE | "REWARDS" |
| Goods and Services | Providing temporary use of non-downloadable software that allows consumers to redeem awards, to place food and beverage orders, to access menu items and store locations, to pay for purchase via a mobile application, and to access, monitor, and manage their loyalty program participation, loyalty point balances, and funds in stored value accounts |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, December 16, 2024 |
| Primary Code | 035 |
| First Use Anywhere Date | Tuesday, April 23, 2024 |
| First Use In Commerce Date | Tuesday, April 23, 2024 |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, December 16, 2024 |
| Primary Code | 042 |
| First Use Anywhere Date | Tuesday, April 23, 2024 |
| First Use In Commerce Date | Tuesday, April 23, 2024 |
| Party Name | HDN Development Corporation |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Winston-Salem, NC 27103 |
| Party Name | HDN Development Corporation |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Winston-Salem, NC 27103 |
| Party Name | HDN Development Corporation |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Winston-Salem, NC 27103 |
| Event Date | Event Description |
| Monday, December 16, 2024 | NEW APPLICATION ENTERED |
| Wednesday, February 12, 2025 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Wednesday, February 12, 2025 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Wednesday, February 12, 2025 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Wednesday, February 12, 2025 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Wednesday, February 12, 2025 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Friday, May 23, 2025 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Friday, May 23, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, June 3, 2025 | ASSIGNED TO EXAMINER |
| Wednesday, June 11, 2025 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Wednesday, June 11, 2025 | NON-FINAL ACTION WRITTEN |
| Wednesday, June 11, 2025 | NON-FINAL ACTION E-MAILED |
| Monday, June 16, 2025 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Monday, June 16, 2025 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Wednesday, July 16, 2025 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, July 22, 2025 | PUBLISHED FOR OPPOSITION |
| Tuesday, July 22, 2025 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, September 9, 2025 | REGISTERED-PRINCIPAL REGISTER |
| Monday, June 16, 2025 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Thursday, June 19, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, September 9, 2025 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |