KNOW & LOVE Trademark

Trademark Overview


On Wednesday, June 21, 2023, a trademark application was filed for KNOW & LOVE with the United States Patent and Trademark Office. The USPTO has given the KNOW & LOVE trademark a serial number of 98052660. The federal status of this trademark filing is RESPONSE AFTER NON-FINAL ACTION - ENTERED as of Friday, June 14, 2024. This trademark is owned by Southeastern Grocers, Inc.. The KNOW & LOVE trademark is filed in the Lubricant & Fuel Products, Pharmaceutical Products, Hand Tool Products, Houseware & Glass Products, Meat & Processed Food Products, Staple Food Products, Natural Agricultural Products, and Light Beverage Products categories with the following description:

Applesauce; Organic applesauce; Pasta sauce; Salad dressing; Sugar and sugar substitutes for culinary purposes; Oatmeal; Artisan breads; Mustard; Honey mustard; Microwave popcorn; Breakfast cereals; Grits; Tea; Cake mixes; Brownie mixes; Flour; Apple cider vinegar; Tortilla chips; Noodles; Dried pasta; Cookies; Frozen pizza; Processed quinoa; Pilaf; Rice; Gluten-free pasta; Spice blends; Seasoning mixes; Dried herbs; Black pepper; Table salt; Coffee and coffee substitutes; Tomato sauce; Ice cream; Ketchup; Hot sauce; Dipping sauces; Ice; Baking chocolate; Granola; High protein cereal bars; Crackers; Corn meal; Waffles; Cones for ice cream; Salsa; Pizza sauce; Worcestershire sauce; Honey; Pancake syrup; Instant pancake mixes; Croutons; Pretzels; Popcorn; Bread crumbs; Vinegar

Plastic cutlery, namely, knives, forks, and spoons

Peanut butter; Mushrooms, preserved; Meatballs; Processed fruit; Cheese; Cheese-based snack foods; Cheese spreads; Eggs; Tuna fish, not live; Deli meats; Potato chips; Processed nuts, namely, cashews, almond, pistachios, and mixed nuts; Hummus; Bagged cut vegetables for salads; Half and half; Organic milk; Almond milk; Cows' milk; Dried milk powder; Shelled nuts; Rotisserie chicken; Canned fruits; Canned beans; Olive oil for food; Processed garlic; Poultry, namely, chicken, turkey; Preserved, frozen, dried or cooked vegetables; Prepared food kits composed of meat, poultry, fish, seafood, and/or vegetables and also including sauces or seasonings, ready for cooking and assembly as a meal; Beans, preserved; Dried beans; Salad oil; Edible oil, namely, avocado oil, vegetable oil, coconut oil, canola oil, corn oil, peanut oil; Processed potatoes; Processed meat, namely, turkey, sausage, beef; Liver; All natural meats, namely, lamb and veal; Jerky; Yogurt; Yogurt drinks; Greek yogurt; Diced t...

Baby foods

Hardwood charcoal for smoking and grilling food

Paper plates; Plastic cups; Hand-operated spice grinders

Orange juice; Fruit juice, namely, apple juice, pineapple juice, grapefruit juice; cranberry juice, grape juice; Lemonade; Sparkling water; Alkaline bottled drinking water; Spring water; Distilled drinking water; Non-alcoholic beverages containing vegetable juices

Mushrooms, fresh; Quinoa, unprocessed; Fresh onions; Organic fresh fruit and vegetables; Fresh bell peppers; Fresh olives; Fresh pistachio nuts; Fresh squashes; Fresh grape cherry tomatoes; Beet, fresh
know & love

General Information


Serial Number98052660
Word MarkKNOW & LOVE
Filing DateWednesday, June 21, 2023
Status661 - RESPONSE AFTER NON-FINAL ACTION - ENTERED
Status DateFriday, June 14, 2024
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateNOT AVAILABLE

Trademark Statements


Goods and ServicesApplesauce; Organic applesauce; Pasta sauce; Salad dressing; Sugar and sugar substitutes for culinary purposes; Oatmeal; Artisan breads; Mustard; Honey mustard; Microwave popcorn; Breakfast cereals; Grits; Tea; Cake mixes; Brownie mixes; Flour; Apple cider vinegar; Tortilla chips; Noodles; Dried pasta; Cookies; Frozen pizza; Processed quinoa; Pilaf; Rice; Gluten-free pasta; Spice blends; Seasoning mixes; Dried herbs; Black pepper; Table salt; Coffee and coffee substitutes; Tomato sauce; Ice cream; Ketchup; Hot sauce; Dipping sauces; Ice; Baking chocolate; Granola; High protein cereal bars; Crackers; Corn meal; Waffles; Cones for ice cream; Salsa; Pizza sauce; Worcestershire sauce; Honey; Pancake syrup; Instant pancake mixes; Croutons; Pretzels; Popcorn; Bread crumbs; Vinegar
Goods and ServicesPlastic cutlery, namely, knives, forks, and spoons
Goods and ServicesPeanut butter; Mushrooms, preserved; Meatballs; Processed fruit; Cheese; Cheese-based snack foods; Cheese spreads; Eggs; Tuna fish, not live; Deli meats; Potato chips; Processed nuts, namely, cashews, almond, pistachios, and mixed nuts; Hummus; Bagged cut vegetables for salads; Half and half; Organic milk; Almond milk; Cows' milk; Dried milk powder; Shelled nuts; Rotisserie chicken; Canned fruits; Canned beans; Olive oil for food; Processed garlic; Poultry, namely, chicken, turkey; Preserved, frozen, dried or cooked vegetables; Prepared food kits composed of meat, poultry, fish, seafood, and/or vegetables and also including sauces or seasonings, ready for cooking and assembly as a meal; Beans, preserved; Dried beans; Salad oil; Edible oil, namely, avocado oil, vegetable oil, coconut oil, canola oil, corn oil, peanut oil; Processed potatoes; Processed meat, namely, turkey, sausage, beef; Liver; All natural meats, namely, lamb and veal; Jerky; Yogurt; Yogurt drinks; Greek yogurt; Diced tomatoes; Dried fruit-based snacks sold in pouches; Canned pork and beans; Butter; Pre-cut vegetable salad; Cream cheese; Whipped cream; Egg substitute; Dried fruit-based snacks; Raisins; Onion rings; Frozen vegetables; Preserved, frozen, dried and cooked fruits and vegetables; Nut butters, namely, almond butter; Fruit jelly spreads; Canned processed olives; Snack dips; Prepared pistachio; Trail mix consisting primarily of processed nuts, seeds, dried fruit; Broth; Canned soups; Sour cream; Canned, cooked or otherwise processed tomatoes
Goods and ServicesBaby foods
Pseudo MarkKNOW AND LOVE
Goods and ServicesHardwood charcoal for smoking and grilling food
Goods and ServicesPaper plates; Plastic cups; Hand-operated spice grinders
Goods and ServicesOrange juice; Fruit juice, namely, apple juice, pineapple juice, grapefruit juice; cranberry juice, grape juice; Lemonade; Sparkling water; Alkaline bottled drinking water; Spring water; Distilled drinking water; Non-alcoholic beverages containing vegetable juices
Goods and ServicesMushrooms, fresh; Quinoa, unprocessed; Fresh onions; Organic fresh fruit and vegetables; Fresh bell peppers; Fresh olives; Fresh pistachio nuts; Fresh squashes; Fresh grape cherry tomatoes; Beet, fresh

Classification Information


International Class004 - Industrial oils and greases; lubricants; dust absorbing, wetting and binding compositions; fuels (including motor spirit) and illuminants; candles and wicks for lighting.
US Class Codes001, 006, 015
Class Status Code6 - Active
Class Status DateMonday, July 24, 2023
Primary Code004
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class005 - Pharmaceutical and veterinary preparations; sanitary preparations for medical purposes; dietetic substances adapted for medical use, food for babies; plasters, materials for dressings; material for stopping teeth, dental wax; disinfectants; preparations for destroying vermin; fungicides, herbicides.
US Class Codes005, 006, 018, 044, 046, 051, 052
Class Status Code6 - Active
Class Status DateMonday, July 24, 2023
Primary Code005
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class008 - Hand tools and implements (hand-operated); cutlery; side arms; razors.
US Class Codes023, 028, 044
Class Status Code6 - Active
Class Status DateMonday, July 24, 2023
Primary Code008
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class021 - Household or kitchen utensils and containers; combs and sponges; brushes (except paint brushes); brush-making materials; articles for cleaning purposes; steel-wool; unworked or semi-worked glass (except glass used in building); glassware, porcelain and earthenware not included in other classes.
US Class Codes002, 013, 023, 029, 030, 033, 040, 050
Class Status Code6 - Active
Class Status DateMonday, July 24, 2023
Primary Code021
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class029 - Meat, fish, poultry and game; meat extracts; preserved, frozen, dried and cooked fruits and vegetables; jellies, jams, compotes; eggs, milk and milk products; edible oils and fats.
US Class Codes046
Class Status Code6 - Active
Class Status DateMonday, July 24, 2023
Primary Code029
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice.
US Class Codes046
Class Status Code6 - Active
Class Status DateMonday, July 24, 2023
Primary Code030
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class031 - Agricultural, horticultural and forestry products and grains not included in other classes; live animals; fresh fruits and vegetables; seeds, natural plants and flowers; foodstuffs for animals; malt.
US Class Codes001, 046
Class Status Code6 - Active
Class Status DateMonday, July 24, 2023
Primary Code031
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class032 - Beers; mineral and aerated waters and other nonalcoholic drinks; fruit drinks and fruit juices; syrups and other preparations for making beverages.
US Class Codes045, 046, 048
Class Status Code6 - Active
Class Status DateMonday, July 24, 2023
Primary Code032
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameSoutheastern Grocers, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressJacksonville, FL 32256

Trademark Events


Event DateEvent Description
Saturday, June 24, 2023NEW APPLICATION ENTERED
Monday, July 24, 2023NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Friday, March 8, 2024ASSIGNED TO EXAMINER
Friday, March 15, 2024NON-FINAL ACTION E-MAILED
Friday, March 15, 2024NON-FINAL ACTION WRITTEN
Friday, March 15, 2024NOTIFICATION OF NON-FINAL ACTION E-MAILED
Friday, June 14, 2024TEAS/EMAIL CORRESPONDENCE ENTERED
Friday, June 14, 2024CORRESPONDENCE RECEIVED IN LAW OFFICE
Friday, June 14, 2024TEAS RESPONSE TO OFFICE ACTION RECEIVED