| Serial Number | 99454809 |
| Word Mark | KING'S HAWAIIAN EST 1950 HILO, HAWAII |
| Filing Date | Tuesday, October 21, 2025 |
| Status | 686 - PUBLISHED FOR OPPOSITION |
| Status Date | Tuesday, March 31, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, March 31, 2026 |
| Goods and Services | Retail bakery shops and online retail store services featuring bakery goods, bakery products, bread, rolls, coffee, sauces, seasonings, mixes, and condiments; retail store services and wholesale store services featuring foods and beverages |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| NOT AVAILABLE | "HAWAIIAN," "EST 1950" and "HILO, HAWAII" |
| Pseudo Mark | KINGS HAWAIIAN EST NINETEEN FIFTY HILO HAWAII |
| Description of Mark | The mark consists of the literal element KING'S HAWAIIAN featured between the words EST 1950 and HILO, HAWAII all of which is displayed inside of a three pointed crown. |
| Goods and Services | Bread; bread rolls; pretzel bites; buns; sliced bread; seasonings; bakery products |
| Pseudo Mark | KINGS HAWAIIAN EST ONE NINE FIVE ZERO HILO HAWAII |
| Pseudo Mark | KINGS HAWAIIAN EST ONE THOUSAND NINE HUNDRED FIFTY HILO HAWAII |
| Goods and Services | Sweatshirts; sweatpants; pants; t-shirts; hats; socks |
| International Class | 025 - Clothing, footwear, headgear. |
| US Class Codes | 022, 039 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, October 21, 2025 |
| Primary Code | 025 |
| First Use Anywhere Date | Saturday, May 31, 2025 |
| First Use In Commerce Date | Saturday, May 31, 2025 |
| International Class | 030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice. |
| US Class Codes | 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, October 21, 2025 |
| Primary Code | 030 |
| First Use Anywhere Date | Saturday, May 31, 2025 |
| First Use In Commerce Date | Saturday, May 31, 2025 |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, October 21, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | Saturday, May 31, 2025 |
| First Use In Commerce Date | Saturday, May 31, 2025 |
| Party Name | King's Hawaiian Holding Company, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Torrance, CA 90501 US |
| Party Name | King's Hawaiian Holding Company, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Torrance, CA 90501 US |
| Event Date | Event Description |
| Tuesday, October 21, 2025 | NEW APPLICATION ENTERED |
| Tuesday, October 21, 2025 | APPLICATION FILING RECEIPT MAILED |
| Thursday, February 19, 2026 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, February 19, 2026 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Friday, February 20, 2026 | ASSIGNED TO EXAMINER |
| Monday, March 2, 2026 | EXAMINERS AMENDMENT -WRITTEN |
| Monday, March 2, 2026 | EXAMINERS AMENDMENT E-MAILED |
| Monday, March 2, 2026 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Monday, March 2, 2026 | EXAMINER'S AMENDMENT ENTERED |
| Saturday, March 7, 2026 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Monday, March 9, 2026 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Wednesday, March 25, 2026 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, March 31, 2026 | PUBLISHED FOR OPPOSITION |
| Tuesday, March 31, 2026 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |