KIEHL'S SINCE 1851 Trademark

Trademark Overview


On Monday, February 7, 2022, a trademark application was filed for KIEHL'S SINCE 1851 with the United States Patent and Trademark Office. The USPTO has given the KIEHL'S SINCE 1851 trademark a serial number of 97255985. The federal status of this trademark filing is SECOND EXTENSION - GRANTED as of Thursday, June 20, 2024. This trademark is owned by L'Oreal USA Creative, Inc.. The KIEHL'S SINCE 1851 trademark is filed in the Cosmetics & Cleaning Products, Computer & Software Products & Electrical & Scientific Products, Advertising, Business and Retail Services, Education & Entertainment Services, and Computer & Software Services & Scientific Services categories with the following description:

Providing an interactive website featuring information and links relating to virtual reality games; Entertainment services, namely, providing online, non-downloadable virtual perfumery, non-medicated skincare preparations, hair care preparations and cosmetic body care preparations, digital animated and non-animated designs and characters in the nature of virtual avatars, digital overlay backgrounds, and skins for use in virtual environments created for entertainment purposes; Virtual reality and interactive computer game services provided online from a global computer network and through various wireless networks and electronic devices; Entertainment services, namely, providing online video games; Entertainment services, namely, providing virtual environments in which users can interact for recreational, leisure, or entertainment purposes; Entertainment services, namely, providing a website featuring nondownloadable streaming and live streaming videos of entertainment events featuring ...

Digital media, namely, collectibles in the nature of downloadable image files containing collectible digital items, images, photographs, art, videos and audio recordings relating to perfumery, non-medicated skincare preparations, hair care preparations and cosmetic body care preparations, authenticated by non-fungible tokens (NFTs); Downloadable image files containing collectible digital items, images, photographs, art, videos and audio recordings relating to perfumery, non-medicated skincare preparations, hair care preparations and cosmetic body care preparations authenticated by non-fungible tokens (NFTs) used with blockchain technology; Downloadable multimedia file containing photographs, video, and audio recordings featuring perfumery, non-medicated skincare preparations, hair care preparations and cosmetic body care preparations authenticated by non-fungible tokens (NFTs) used with blockchain technology; Downloadable collectible items, namely, downloadable audio recordings featuri...

Perfumery, non-medicated skincare preparations, hair care preparations and cosmetic body care preparations incorporating near field communication labels on their packaging

Retail store services and online retail store services featuring virtual goods, namely, perfumery, non-medicated skincare preparations, hair care preparations and cosmetic body care preparations; Operating on-line marketplaces for sellers and buyers of goods rendered in a virtual environment in the nature of a metaverse for people to buy and sell virtual perfumery, non-medicated skincare preparations, hair care preparations and cosmetic body care preparations; Operating on-line marketplaces for sellers and buyers of goods featuring on-line trading services rendered in a virtual environment in the nature of a metaverse in which people post requests for products and negotiate transactions via the Internet to trade virtual perfumery, non-medicated skincare preparations, hair care preparations and cosmetic body care preparations

Creating an online community for gamers, creators and Web3 communities featuring digital assets, non-fungible tokens, and metaverses and online worlds; Hosting an online community website featuring digital assets, non-fungible tokens, and metaverses and online worlds; Providing an interactive website featuring technology that allows users to download virtual reality games; Providing an interactive website featuring technology that allows users to access a metaverse for people to browse and accumulate virtual perfumery, non-medicated skincare preparations, hair care preparations and cosmetic body care preparations
kiehl's since 1851

General Information


Serial Number97255985
Word MarkKIEHL'S SINCE 1851
Filing DateMonday, February 7, 2022
Status731 - SECOND EXTENSION - GRANTED
Status DateThursday, June 20, 2024
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, April 25, 2023

Trademark Statements


Goods and ServicesProviding an interactive website featuring information and links relating to virtual reality games; Entertainment services, namely, providing online, non-downloadable virtual perfumery, non-medicated skincare preparations, hair care preparations and cosmetic body care preparations, digital animated and non-animated designs and characters in the nature of virtual avatars, digital overlay backgrounds, and skins for use in virtual environments created for entertainment purposes; Virtual reality and interactive computer game services provided online from a global computer network and through various wireless networks and electronic devices; Entertainment services, namely, providing online video games; Entertainment services, namely, providing virtual environments in which users can interact for recreational, leisure, or entertainment purposes; Entertainment services, namely, providing a website featuring nondownloadable streaming and live streaming videos of entertainment events featuring perfumery, non-medicated skincare preparations, hair care preparations and cosmetic body care preparations; Entertainment services in the nature of organizing, arranging, and hosting social entertainment events; Entertainment services in the nature of organizing, arranging, and hosting virtual live musical performances; Entertainment services, namely, providing on-line, nondownloadable virtual perfumery, non-medicated skincare preparations, hair care preparations and cosmetic body care preparations to be sold for virtual avatars for use in virtual environments created for entertainment purposes; Entertainment services, namely, providing online non-downloadable virtual goods, namely, digital art and photographs for use in virtual environments crated for entertainment purposes; Providing online non-downloadable videos in the field of beauty; Providing online non-downloadable audio recordings in the field of beauty
Goods and ServicesDigital media, namely, collectibles in the nature of downloadable image files containing collectible digital items, images, photographs, art, videos and audio recordings relating to perfumery, non-medicated skincare preparations, hair care preparations and cosmetic body care preparations, authenticated by non-fungible tokens (NFTs); Downloadable image files containing collectible digital items, images, photographs, art, videos and audio recordings relating to perfumery, non-medicated skincare preparations, hair care preparations and cosmetic body care preparations authenticated by non-fungible tokens (NFTs) used with blockchain technology; Downloadable multimedia file containing photographs, video, and audio recordings featuring perfumery, non-medicated skincare preparations, hair care preparations and cosmetic body care preparations authenticated by non-fungible tokens (NFTs) used with blockchain technology; Downloadable collectible items, namely, downloadable audio recordings featuring music and poetry authenticated by non-fungible tokens (NFTs) used with blockchain technology for data storage and to limit access to content; Downloadable virtual goods, namely, computer programs featuring perfumery, non-medicated skincare preparations, hair care preparations and cosmetic body care preparations for use online and in online virtual worlds; Downloadable computer software for interactive games for use via a global computer network and through various wireless networks and electronic devices; Downloadable software for engaging in social networking and interacting with online communities, accessing and streaming multimedia entertainment content, and for providing access to an online virtual environment; Downloadable software in the nature of a mobile application for users to browse and perform electronic transactions of retail consumer goods featuring perfumery, non-medicated skincare preparations, hair care preparations and cosmetic body care preparations; Downloadable computer software for the creation, production and modification of digital animated and non-animated designs and characters, avatars, digital overlays and skins for access and use in online environments, virtual online environments, and extended reality virtual environments; Near field communication tokens, namely, blank near field communication (NFC) tags; Near field communication tokens, namely, near field communication (NFC) tags for making mobile payments and providing advertising information; Near field communication tags for interacting with mobile applications to obtain information concerning perfumery, non-medicated skincare preparations, hair care preparations and cosmetic body care preparations; Downloadable computer software for providing access to digital electronic content and experiences pertaining to perfumery, non-medicated skincare preparations, hair care preparations and cosmetic body care preparations in a virtual environment including a metaverse, virtual reality, augmented reality, mixed reality, extended reality, or a combination thereof via an internet portal or other communication; Downloadable mobile application software for providing access to digital electronic content and experiences pertaining to perfumery, non-medicated skincare preparations, hair care preparations and cosmetic body care preparations in a virtual environment including a metaverse, virtual reality, augmented reality, mixed reality, extended reality, or a combination thereof via an internet portal or other communication network; Downloadable virtual goods, namely, computer programs featuring perfumery, non-medicated skincare preparations, hair care preparations and cosmetic body care preparations to be sold for virtual avatars for use in online virtual worlds
Pseudo MarkKIEHLS SINCE ONE EIGHT FIVE ONE, KIEHLS SINCE EIGHTEEN FIFTY ONE, KIEHLS SINCE ONE THOUSAND EIGHT HUNDRED FIFTY ONE
Goods and ServicesPerfumery, non-medicated skincare preparations, hair care preparations and cosmetic body care preparations incorporating near field communication labels on their packaging
Goods and ServicesRetail store services and online retail store services featuring virtual goods, namely, perfumery, non-medicated skincare preparations, hair care preparations and cosmetic body care preparations; Operating on-line marketplaces for sellers and buyers of goods rendered in a virtual environment in the nature of a metaverse for people to buy and sell virtual perfumery, non-medicated skincare preparations, hair care preparations and cosmetic body care preparations; Operating on-line marketplaces for sellers and buyers of goods featuring on-line trading services rendered in a virtual environment in the nature of a metaverse in which people post requests for products and negotiate transactions via the Internet to trade virtual perfumery, non-medicated skincare preparations, hair care preparations and cosmetic body care preparations
NOT AVAILABLE"SINCE 1851"
Goods and ServicesCreating an online community for gamers, creators and Web3 communities featuring digital assets, non-fungible tokens, and metaverses and online worlds; Hosting an online community website featuring digital assets, non-fungible tokens, and metaverses and online worlds; Providing an interactive website featuring technology that allows users to download virtual reality games; Providing an interactive website featuring technology that allows users to access a metaverse for people to browse and accumulate virtual perfumery, non-medicated skincare preparations, hair care preparations and cosmetic body care preparations

Classification Information


International Class003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices.
US Class Codes001, 004, 006, 050, 051, 052
Class Status Code6 - Active
Class Status DateFriday, February 11, 2022
Primary Code003
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus.
US Class Codes021, 023, 026, 036, 038
Class Status Code6 - Active
Class Status DateFriday, February 11, 2022
Primary Code009
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateFriday, February 11, 2022
Primary Code035
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code6 - Active
Class Status DateFriday, February 11, 2022
Primary Code041
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateFriday, February 11, 2022
Primary Code042
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameL'OREAL USA S/D, INC.
Party Type21 - New Owner After Publication
Legal Entity Type03 - Corporation
AddressNEW YORK, NY 10001

Party NameL'Oreal USA Creative, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressNew York, NY 10001

Party NameL'Oreal USA Creative, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressNew York, NY 10001

Trademark Events


Event DateEvent Description
Thursday, February 10, 2022NEW APPLICATION ENTERED
Friday, February 11, 2022NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Friday, November 18, 2022ASSIGNED TO EXAMINER
Monday, November 28, 2022NON-FINAL ACTION WRITTEN
Monday, November 28, 2022NON-FINAL ACTION E-MAILED
Monday, November 28, 2022NOTIFICATION OF NON-FINAL ACTION E-MAILED
Tuesday, March 21, 2023TEAS RESPONSE TO OFFICE ACTION RECEIVED
Tuesday, March 21, 2023CORRESPONDENCE RECEIVED IN LAW OFFICE
Tuesday, March 21, 2023TEAS/EMAIL CORRESPONDENCE ENTERED
Wednesday, March 22, 2023APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, April 5, 2023NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, April 25, 2023PUBLISHED FOR OPPOSITION
Tuesday, June 20, 2023NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, April 25, 2023OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Monday, November 13, 2023SOU EXTENSION 1 FILED
Monday, November 13, 2023SOU TEAS EXTENSION RECEIVED
Monday, November 13, 2023SOU EXTENSION 1 GRANTED
Tuesday, June 4, 2024SOU EXTENSION 2 FILED
Friday, June 21, 2024SOU EXTENSION 2 GRANTED
Friday, June 21, 2024NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Friday, June 21, 2024CASE ASSIGNED TO INTENT TO USE PARALEGAL
Wednesday, November 15, 2023NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Wednesday, January 24, 2024AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Tuesday, June 4, 2024SOU TEAS EXTENSION RECEIVED