| Serial Number | 87982246 |
| Word Mark | KIEHL'S K+ MADE BETTER |
| Filing Date | Wednesday, March 28, 2018 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, December 24, 2019 |
| Registration Number | 5945138 |
| Registration Date | Tuesday, December 24, 2019 |
| Mark Drawing | 3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, February 26, 2019 |
| Description of Mark | The mark consists of the literal element "KIEHL'S K+ MADE BETTER" presented in stylized font and set against three concentric circles. The "K+" is centered within the innermost circle, and the remaining wording borders the innermost circle. A small dot is placed on either side of the wording "KIEHL'S", separating it from the wording "MADE BETTER". |
| Pseudo Mark | KIEHLS K PLUS MADE BETTER |
| Goods and Services | non-medicated skincare preparations being comprised of natural, sustainable ingredients |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | online retail store services and retail store services featuring cosmetics, toiletries, perfumery, non-medicated skincare and body care preparations, sun care preparations, and hair care preparations; promoting public awareness of the environmental importance of skincare, hair care, sun care, and body care products manufactured with environmentally sustainable practices |
| Goods and Services | providing information to customers regarding the use and application of skincare, hair care, sun care, and body care products that are manufactured with environmentally sustainable practices |
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 001, 004, 006, 050, 051, 052 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, April 5, 2018 |
| Primary Code | 003 |
| First Use Anywhere Date | Thursday, February 28, 2019 |
| First Use In Commerce Date | Thursday, February 28, 2019 |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, April 5, 2018 |
| Primary Code | 035 |
| First Use Anywhere Date | Monday, April 30, 2018 |
| First Use In Commerce Date | Monday, April 30, 2018 |
| International Class | 044 - Medical services; veterinary services; hygienic and beauty care for human beings or animals; agriculture, horticulture and forestry services. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | NOT AVAILABLE |
| Primary Code | 044 |
| First Use Anywhere Date | Monday, April 30, 2018 |
| First Use In Commerce Date | Monday, April 30, 2018 |
| Party Name | L'OREAL USA S/D, INC. |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | NEW YORK, NY 10001 |
| Party Name | L'Oreal USA Creative, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | New York, NY 10001 |
| Party Name | L'Oreal USA Creative, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | New York, NY 10001 |
| Party Name | L'Oreal USA Creative, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | New York, NY 10001 |
| Event Date | Event Description |
| Wednesday, January 24, 2024 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Tuesday, December 24, 2019 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, November 19, 2019 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Monday, November 18, 2019 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Thursday, November 7, 2019 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Thursday, November 7, 2019 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, November 5, 2019 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Monday, November 4, 2019 | STATEMENT OF USE PROCESSING COMPLETE |
| Tuesday, October 22, 2019 | USE AMENDMENT FILED |
| Monday, November 4, 2019 | DIVISIONAL PROCESSING COMPLETE |
| Tuesday, October 22, 2019 | DIVISIONAL REQUEST RECEIVED |
| Monday, November 4, 2019 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Tuesday, October 22, 2019 | TEAS REQUEST TO DIVIDE RECEIVED |
| Tuesday, October 22, 2019 | TEAS STATEMENT OF USE RECEIVED |
| Tuesday, April 23, 2019 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Monday, April 8, 2019 | ASSIGNED TO EXAMINER |
| Tuesday, February 26, 2019 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, February 26, 2019 | PUBLISHED FOR OPPOSITION |
| Wednesday, February 6, 2019 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Wednesday, January 16, 2019 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, January 16, 2019 | EXAMINER'S AMENDMENT ENTERED |
| Wednesday, January 16, 2019 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Wednesday, January 16, 2019 | EXAMINERS AMENDMENT E-MAILED |
| Wednesday, January 16, 2019 | EXAMINERS AMENDMENT -WRITTEN |
| Tuesday, January 15, 2019 | PREVIOUS ALLOWANCE COUNT WITHDRAWN |
| Monday, December 31, 2018 | WITHDRAWN FROM PUB - OG REVIEW QUERY |
| Monday, December 17, 2018 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Monday, December 17, 2018 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Monday, December 17, 2018 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Monday, December 17, 2018 | ASSIGNED TO LIE |
| Wednesday, December 12, 2018 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Friday, July 20, 2018 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Friday, July 20, 2018 | NON-FINAL ACTION E-MAILED |
| Friday, July 20, 2018 | NON-FINAL ACTION WRITTEN |
| Friday, July 13, 2018 | ASSIGNED TO EXAMINER |
| Saturday, April 7, 2018 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Thursday, April 5, 2018 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Saturday, March 31, 2018 | NEW APPLICATION ENTERED |