On-line retail store services via a global computer information network featuring collegiate logo branded consumer products, namely clothing, hats, sports apparel, games, toys, consumer electronic devices, computers, health and beauty products, books, photo albums, stationary, CDs, music, movies, magazines, jewelry, sports and fitness equipment, home furnishings, gifts, posters, greeting cards, calendars, decorative automobile accessories, glassware, dishes, pet supplies; dissemination of adv...