Providing a website featuring non-downloadable software for receiving a user's physical fitness activity data, processing the activity data, using gaming strategies to increase physical fitness activities, utilizing social networking to sustain physical fitness activity, and for competing with others in the user's social network; non-downloadable computer software available over a global computer network for increasing physical activity

Computer application software for mobile devices, namely, software for receiving a user's physical fitness activity data, processing the activity data, using gaming strategies to increase physical fitness activities, utilizing social networking to sustain physical fitness activity, and for competing with others in the user's social network; downloadable computer software available over a global computer network for increasing physical activity