Providing seminars and educational services in the nature of training and coaching in the field of the benefits of pet ownership; Entertainment services in the nature of organizing social entertainment events; arranging and conducting special events for social entertainment purposes; providing a website featuring entertainment information

Providing recognition and incentives by the way of awards to demonstrate excellence in the field of design and creation of dog- and pet-friendly public buildings, lands and thoroughfares, and advocacy in the field of creation of dog- and pet-friendly environments