Advertising services, namely, measuring the effectiveness and value of advertising media; counting the number of telephone calls placed by the public in response to a particular advertisement; recording phone calls placed by the public in response to a particular advertisement and determining the words spoken during such recorded phone calls; and generating reports summarizing and analyzing words spoken during phone calls placed by the public in response to a particular advertisement

Advertising services, namely, measuring the effectiveness and value of advertising media; analysis of advertising response, namely, counting the number of telephone calls placed by the public in response to a particular advertisement; analysis of advertising response, namely, recording phone calls placed by the public in response to a particular advertisement and determining the words spoken during such recorded phone calls; analysis of advertising response, namely, generating reports summari...