Mobile phone client software and server-based management software, namely, mobile marketing software that enables mobile users to touch Near Field Communication (NFC) mobile devices onto NFC points such as shelf tags, smart posters, kiosks, print media, payment terminals, and other physical media,or scan quick response codes, and to request and dynamically receive content such as coupons, offers, promotions, prepaid cards, gift cards, loyalty cards, payment cards, transit cards, event tickets...