On-line retail store services featuring cosmetics, perfumes, colognes, electronics, prerecorded CDs and DVDs, music, movies, musical instruments and accessories therefor, sporting goods, toys, clothing, headwear, footwear, bags, luggage, paper goods, and gift items; Online retail shopping services in the nature of promoting the goods and services of others by means of operating an on-line shopping mall with links to the retail web sites of others