PROMOTIONAL, INCENTIVE AND MARKETING SERVICES FOR PROMOTING OR ASSISTING THE BUSINESS OF OTHERS, NAMELY, A SYSTEM FOR REWARDING CERTAIN ACTIONS OR ACHIEVEMENTS, SUCH AS THOSE PERTAINING TO EMPLOYMENT AND/OR THE PURCHASE, SALE, DELIVERY, DISTRIBUTION OR PRODUCTION OF GOODS OR SERVICES BY THE ISSUANCE OF POINTS, CERTIFICATES OR OTHER MEDIA WHICH MAY BE EXCHANGED FOR AWARDS SUCH AS TRAVEL, MERCHANDISE, SERVICES, BANK DEPOSITS, GIFT ENTITLEMENTS OR CASH