Providing incentive awards programs through issuance and processing of loyalty rewards to customers for purchase of a company's goods and services; providing an incentive awards program whereby customers are awarded loyalty points for purchases of company's goods or for purchase of a company's goods and services through use of company's branded and co-branded credit card

Customer incentive, reward and loyalty programs in connection with retail and online department store services, namely, issuance and processing of loyalty points for purchase of a company's goods and services