Computer application software for mobile phones, namely, software for smartphones that allows users to manage customer loyalty programs and participate in customer loyalty programs; Downloadable software in the nature of a mobile application for customer loyalty management and payments for use with mobile devices; Downloadable mobile applications for participating in and managing customer loyalty programs

Computer application software for mobile phones, namely, software for use by consumers to store, manage and retrieve information regarding club, rewards and loyalty card programs; Computer e-commerce software to allow users to perform electronic business transactions via a global computer network