market research services, namely, media research services relating to the listening, viewing and usage habits of signal receiving audiences; collecting, correlating and providing information about characteristics of audiences of sports programming, including programming rating reports, media research relating to audience use and viewing of sports programming regardless of signal transmission and/or receiving means, and demographic data regarding the signal receiving audiences; and conducting ...

entertainment services in the nature of prerecorded messages featuring sports information by telephone

annual yearbook providing information about college athletics