Software as a service (SAAS) services featuring software for sports, fantasy sports, gaming, rights-holders, and sports betting businesses that enables their end users/viewers to watch a live or recorded sporting event, news show, talk show, gaming stream or commentary that is enhanced with interactive elements and overlays and clickable/tappable on-screen graphics and live, contextually matched betting odds/lines, stats and event information within the same viewing experience; Software as a ...