printed matter in the nature of point of sale materials, printed materials in the area of merchandising, paper, namely, notepaper, loose-leaf paper; cardboard, paper articles, namely, paper bags, paper banners, paper boxes, paper party hats; cardboard articles, namely, cardboard cartons, cardboard containers, cardboard floor display units for merchandising products; photographs, stationery, writing instruments, greeting cards, decalcomanias, stickers, posters, calendars and photographic and a...