Heel inserts; Insoles; Polymer custom cushioned shoe inserts for primarily non-orthopedic purposes; Shoe inserts for primarily non-orthopedic purposes; Shoe inserts for primarily non-orthopedic purposes that also deodorize shoes; Soles for footwear; Tips for footwear; Inserts for footwear; Insoles for footwear; fittings for footwear, namely, soles and insoles for footwear