Downloadable computer software for use with multimedia content, wherein the computer software provides actionable supplemental information related to the underlying content of the multimedia content to consumers of the multimedia content within the multimedia content in real time and then tracks and analyzes consumer interactions with the actionable supplemental information

Computer programs for editing images, sound and video; Computer programs for pre-recorded games; Computer programs for processing digital music files; Computer programs for using the internet and the worldwide web; Computer programs for video and computer games; Interactive multimedia computer program for television programs and like media