publications and printed matter; namely, basketball trading cards, dance team trading cards, mascot trading cards, entertainment trading cards, stickers, decals, commemorative basketball stamps, post cards, note cards, memo pads, ball point pens, pencils, 3-ring binders, wire bound note books, portfolio notebooks, unmounted and mounted photographs, posters, calendars, bumper stickers, book covers, wrapping paper, children's activity books, statistical books, guide books and reference books fo...