[ printed matter, namely, brochures, catalogues, magazines and books featuring writing instruments; ] writing instruments, [ pouches for writing instruments, gift cases for writing instruments; ] writing ink and pen, ink refill; [ stationery; stationery writing cases; personal organizers; desk sets, fountain pens, ] ball-point pens, [ pencils; pen and pencil holders; paper weights; diaries; ink wells and ink stands; passport holders; checkbook holders, checkbook covers, pen and pencil cases; ...