conducting incentive award program for customers through issuance and processing of loyalty points for purchase of a company's good and services, which may be redeemed for free or discounted hotel or motel services, as well as other goods or services

Advertising services, namely, displaying and dissemination of advertising matter via telecommunications, television, Internet, electronic and optical media; conducting employee incentive award programs to promote on the job quality and productivity; contests and incentive award programs to promote the sale of products and services of others